Just a few months ago, you’d have to argue why your business should have a Facebook store, today you’d probably have to justify any decision not to open up shop on Facebook. So it’s no surprise that new f-commerce stores from...
Maybe this is a sign of the times, but you know when something has gone mainstream when there’s a WordPress plugin to do it. The world’s favourite (and free) CMS (content management system) has Groupon’d itself up with a plugin...
Keeping up with developments in the fast-moving social commerce space can be daunting. So here’s a quick e-briefing of the latest presentations, articles and factoids of note… Paul Chaney on Social Media’s Effect on Holiday Sales:...
So last week’s big tech news was the social commerce mega-deal that didn’t tip; Google’s offer to buy the group-buy e-couponing giant, Groupon, for a rumoured $6bn was rejected by the 100 week wordpress-blog-to-billion-dollars...
So yesterday Amazon invested $175 million (WSJ) in group-buy social commerce platform LivingSocial, putting other social commerce investor news – $6m for f-commerce storefront software Payvment, and $5m for “eBay of Facebook”...
Here are two useful and new presentations, with speed summaries, for your download and delectation from PayPal and Skive – the London, digital creative agency. First, the PayPal presentation from social media strategist Sudha Jamthe...
A couple of new useful and much-tweeted posts for you summarizing the social commerce space. The first by Lee Odden over at TopRankblog, suggesting that there are two basic flavors of social commerce, and three strategies Adding social features to...
The shape of Groupon things to come? Over the Black Friday weekend retail sale fest in the US, the leading group-buy coupon platform for local deals focused not on local deals, but Woot/Gilt style online deals. Online deals for Barclays Wine...
It’s perhaps fitting that the first book on social commerce is French. Arguably, the first social commerce success story was French, Vente-Privée, the member-get-member powered online shopping club for private-sales launched in 2001 that has...
Here’s an interesting post, with some enthusiastic Amazon-bashing over at Marketing Profs by Customer Experience consultant Leigh Duncan-Durst of Livepath. In a nutshell the post argues – with some groovy Radian6 charts – that...
So Twitter is all of a Tweet today over rumors that the Big G (Google) is to buy Little G (Groupon). Apparently, according to the WSJ, multiple sources close to the situation confirm that Google is in discussions to buy Groupon. If it happens, a...
If anyone thought that the flirtation between Groupon and national retail chains (Gap, The Body Shop) was but a temporary tryst, two new deals point to a more enduring romance, as the group-buy social commerce platform evolves to remain competitive...