To adapt an oft’ cited line “Facebook is big. Really big. You just won’t believe how vastly hugely mindboggingly big it is. I mean you may think it’s a long way down the road to the chemist, but that’s just peanuts to...
Thinking of using Facebook as a social commerce platform? Then it can help understand the social psychology of the Facebook user. Here are 7 evidence-based insights from recent psychology research into why we do what we do on Facebook (to learn...
Thanks to John Eckman over at social commerce software specialists Optaros for the heads up on the latest on the social commerce platform Groupon’s ‘Kenneth Cole moment‘ at the Super Bowl last weekend with its controversial ads (e...
There’s an interesting debate going on over at TechCrunch on a post by Craig Donato (CEO of Oodle, that runs the Facebook Marketplace), who is arguing that real social commerce is about “humanising online commerce” with...
What can the social commerce industry – brands, retailers and platform providers, learn from social commerce platform Groupon’s ‘Kenneth Cole Moment‘ at the Super Bowl this weekend (videos below)? Incase you missed it...
Blood is what you’d expect to find on the wall of Miami’s favourite blood splatter analyst, but now there’s a store, a ‘Wall-Store’. CBS’s Showtime is doing pop-up retail in Facebook, with a ‘Wall...
What could social commerce learn from social gaming? Quite a lot we think – especially after viewing the most excellent presentation (embedded below, with slides) from Jesse Schell, Professor of Entertainment Technology at Carnegie Mellon...
In the market for a new car? Or fancy earning £4000 ($6,500) in two seconds? Then check in to a local Mazda Dealer on Facebook for iPhone or at touch.facebook.com for a mobile voucher that’ll get you a 20% discount (£4000) off the price of...
Wired magazines’s cover story on social commerce this month refers to Dan Ariely‘s bestseller on consumer behaviour, Predictably Irrational to explain why people use Shop-And-Tell apps such as Blippy and Swipely to share purchase...
So Amazon has bought a chunk of group-buy platform LivingSocial, eBay is trialling a group-buy Groupon clone (screenshot below), Google is launching a Groupon clone, and Microsoft is running a JV with another Groupon clone and using Groupon itself...
So ASOS, leading European fashion e-tailer launched its f-commerce store yesterday. And in our view, the new f-store lives up to the pre-launch hype, setting a new gold standard for Facebook stores. The ASOS f-store – featuring the full range...
Looks like Facebook has been digging into the annals of social commerce history for inspiration for its new product, Sponsored Stories – user-generated advertorial ad units (Facebook version of Promoted Tweets). When VC David Beisel (Venrock)...