Here’s a speed summary of ‘Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel‘ – a new report on the social commerce market by business consultants Booz&Co that estimates the value of the social commerce market to be $5bn, and set...
Groupon picked up two Crunchies awards at the 4th annual tech oscars at the San Francisco Palace of Fine Arts on Friday, and was runner up for a third. The social commerce platform won best social commerce app in 2010, best start-up CEO (Andrew...
Spurned by Groupon, Google with Larry Page now at the helm is to launch its own Groupon clone, a new Google check-out powered social commerce platform called ‘Google Offers’ integrated with Facebook and Twitter. Mashable broke the story late last...
Taken from ad-group JWT’s 100 Things to Watch in 2011, the retail insight blog RIS News has put together top 10 consumer tech trends for 2011. Social commerce figures heavily – 4 of the 10 trends fall under the social commerce umbrella (see below)...
Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand. Taking a leaf from the (Face)book of its arch rival P&G, Unilever has teamed up with Amazon for payments and logistics. Smart...
Yahoo!, or rather its Australian subsidiary, Yahoo!7, today announced it had purchased popular Aussie (+NZ) group-buy platform Spreets (revenue $4m/month), for a reported AU$40m (US$40m), joining Microsoft’s (MSN) antipodean foray into social...
Group-buy social commerce platform LivingSocial just knocked competitor Groupon off the #1 spot, in terms of running the most popular group-buy deal ever award, at least, netting over 1m transactions. Last month, Amazon invested $175m in...
Social commerce, helping people connect where they buy and buy where they connect, has been something of Sino-American affair in recent times – as far as headlines go, at least. The group-buy trend that originated in China ‘Tuangou‘ has spread...
“A wise man learns by the experience of others; a fool, by his own” so the proverb goes. Of course, that’s the basic underlying rationale for deploying social commerce software that adds a social layer to the shopping experience, allowing customers...
So the New York Times is reporting that social commerce platform Groupon is preparing an IPO for this spring, valuing the group-couponing giant at a bubblicious $15bn. That’s around 10 times the investment poured into social commerce startups over...
Use of ‘social shopping’ sites such as Groupon and LivingSocial (group-buy) is heavily skewed to the younger (18-34yr are 10x more likely to buy from such sites than 55+), and skewed to high earners ($100K+ earners over-represented, only 10% of
You want investors, call yourself “social commerce”, you want users, call yourself “social shopping.” As brands and retailers roll out social commerce technology, the more consumer-centric term “social shopping” is taking off (again). Expect a new...