Quick summary and thoughts on two articles just published on social commerce – one on Forbes entitled Social Commerce: Luring Customers To Your Facebook, and the other on the BBC News site – Let’s go social shopping. In a nutshell...
Amazon does it, L’Oreal does it, American Apparel and Barnes & Noble do it. So do Nordstrom, Gap, Old Navy, W Hotels, Fairmont Hotels and countless big and small brands and businesses around the globe. Should you? Should you offer group...
Hot on the heels of our own social commerce report, advertising giant JWT (also part of the WPP fold) has just published a social commerce report for brands and retailers, focusing on three key trends, three brand building objectives, two hurdles...
So here’s a distillation of the entire field of customer psychology into 50 actionable insights from Dr Michael Solomon, eminent consumer psychologist and author the leading textbook on the subject; Consumer Behaviour: Buying, Having and Being...
Here’s a smart f-commerce gem from JWT‘s XM-Asia in Singapore. Instead of using Facebook simply to sell fan-first/fan-only exclusives, vendors can also use Facebook to do demand-driven inventory management by posting ‘product...
Here’s a trinity of useful infographics that flesh out the rise of the SoLoMo consumer – smart consumers who shop with social, location-aware and mobile technology. The first from Dublin-based VendorShop reports that when Facebook stores...
”Brands need to offer exclusives, powerful recommendations, discounts and group-buying to create a more social shopping experience”. That’s the conclusion of the Havas Media Social 2011 Social Commerce Survey in the UK (n =...
It’s Friday, so it’s infographic day – and with a bonus music video from Fergie et al. that’ll get your social media strategy on track. A groovy columnfive infographic is just out from the team at get satisfaction that...
An interesting infographic from ‘expert network’ Gerson Lehrman Group, looking at current valuations of social commerce and social media outfits, comparing valuations with revenue – to come up with a ‘bubble factor’...
Here’s are a couple of great logo collage of e-commerce and social media players from investment bankers Luma Partners. It’s interesting to see how the investor industry sees the market – and who’s on their radar. For the e...
Anything you can do, we can do better – says Paramount to Disney. Recently, Disney began selling tickets for movie theatre screenings on Facebook movie pages. Now Paramount Pictures is doing the same, but with a slicker app. Check out the...
Tom Crampton, Asia-Pacific director of 360 Digital Influence for Ogilvy, has started putting together what could become a very useful infographic that benchmarks major Facebook e-commerce software solutions. It’s a useful companion to the...