Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
The good guys over at GetSatisfaction have produced another interesting social commerce infographic – this time on the broader trend of “social business”, an umbrella- if nebulous – term that they use to bundle social commerce with social enterprise...
Retail fashion chain 7 For All Mankind (7FAM) has just launched not one, but two Facebook stores. The first of the two 8thBridge-powered Facebook stores is a rather slick ‘Canvas Store’ permanently located the brand’s Facebook page, but the other...
You might not be able to friend Justin Timberlake or Mila Kunis on Facebook, but you can get a piece of them through Sony’s new Facebook ticketing app, with group-buy tickets for their latest movie – Friends With Benefits. The ticketing app works...
PSFK is the go-to resource for retail tech and their team of experts have just produced the latest edition of their excellent “The Future of Retail” report. In good freemium fashion, there’s a free 60 page summary report (embedded) and a 110 page...
Triumph International, the international underwear manufacturer (Triumph, Sloggi and HOM brands) has launched a Facebook fan-store offering brand fans a 10% discount on Triumph lingerie. Jeroen van Eck from Dutch e-commerce experts ISM provides an...
Speed summary of 7 top f-commerce tips in the New York Times from Doron Simovitch, co-founder and CEO of shopping search engine and Facebook e-commerce solutions provider SortPrice (running Facebook storefronts for over 1000 businesses and brands...
So another big fashion retailer has set up shop in Facebook, this time US chain Aéropostale [screenshots below], which has over 1000+ stores across North America, and a few scattered around the globe. With it’s core teen demographic, a Facebook fan...
Generating recurring revenue, subscription-based e-commerce models are white hot right now, especially sampling boxes that help consumers discover new products. TechCrunch reports the launch of Blissmobox and BabbaBox, subscription-based sample...
The Financial Times has run a piece on f-commerce (archived below) by April Dombosky entitled Companies Embrace the F Word. The piece cites a quotable Bob Pearson, ex-head of social at Dell who is bullish about f-commerce “I think Facebook and...
Today, selling on Facebook is not new news. Now, the question is not can you sell on Facebook (yes), or even should you sell on Facebook (probably), it’s what should you sell (fan-first exclusives in our view)? But back in 2008 f-commerce was so...
Why do people share likes, comments and content online? Understanding the psychology of sharing is key to social commerce, because without sharing there’s no social. One key insight from social psychology is that sharing is a form of ‘social...
Facebook has just launched its official Facebook for Business hub, consolidating and synthesising various previously existent pages and resources. Under three themes, ‘Build a Presence’, ‘Engage Your Community’ and ‘Get the Word Out’ Facebook...