Interesting Reuters press release on the VC rush to social commerce – e-commerce with social media – citing 10 recent examples that together have landed $302M in recent investment. BeachMint, which sells apparel, jewelry, shoes and other...
If you want to succeed in social commerce either as a vendor or service provider, you’ll need a competitive ‘positioning’ – a ‘reason to choose’ over Amazon, Google and Facebook… Take the group-buy space...
Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence. Taken from the shopper rather than the seller perspective, the infographic explains how we use...
Think we’ll be seeing a whole lot more of these timeline formatted infographics… Here’s the first out of the block on social commerce with some key dates from visual.ly and sponsored by VoucherCodes. The concept is great but the...
We know how not to sell on Facebook (mirror your e-commerce site in Facebook), but how do you sell effectively in Facebook? A leading e-commerce app for Facebook, VendorShop Social, has analysed vendors using their app and found that fan exclusives...
Google is smart on shopper insights, and we’ve just been reviewing “Zmot: Winning the Zero Moment of Truth” an excellent free ebook on social shopping by Google’s Jim Lecinski. One big idea. You’ve heard of the...
Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen. A one day pop-up chocolate shop from chocolatier, Anthon Berg, with a novel twist on social payments; The Generous Store where you pay with pledges...
Short post. Big point. Why have some social media stores of big retail brands failed? Simple. They had no compelling value proposition – there was no compelling reason to choose to buy from them – mostly because they were simply clones...
How do you Amazon-proof your e-commerce business? Social loyalty software company 500Friends has just received an extra $4.5M in funding to show you how. It can be difficult to compete with the big A on price, presence and product range, and with...
Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations...
Ask a 1000 businesses selling on Facebook what they like about it, and the answer that comes up most often is – it’s easy for customers and businesses… Easy to promote products using social marketing (61%) Easy for customers so...
Earlier this week we wrote about American Express and its campaign that allows cardholders to “sync” their AMEX cards to Twitter in order to take advantage discounts being offered by such brands as McDonalds, Whole Foods, Bestbuy, Zappos...