Smartphone SoLoMo (social-locationaware-mobile) technology is disrupting retail by giving shoppers information and options on the go, transforming shoppers into smart shoppers. One symptom of this disruption is – if course –...
Altimeter founder Charline Li and social media thought leader Brian Solis are inviting you to participate in some useful research on why so many “social strategies” fail; head over here to add your voice and opinion in a short...
So is your business more Solavei or Giffgaff? Both Solavei and Giff Gaff are (relatively) new virtual network operators offering consumer mobile phone services, and both have innovative but different social commerce models. Solavei operates in the...
So another $26M has just been pumped into the luxury sector’s social commerce play, The Fancy. Forget following friends (Facebook), experts (Quora) or celebrities (Twitter), the Fancy is all about following trendsetters in the world of fashion...
Following in the footsteps of social commerce software pioneers – Payvment, 8thBridge and others – Facebook has launched a native Want button. The potential commercial appeal to businesses of the Want button is clear – it’s a...
Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic. Bottom Line (and globally): $3.23 = Dollar Value Per Share—the average value of the additional tickets sold...
So entertainment giant AEG, part-owner of basketball team LA Lakers, and owner of event stadiums across the US and Europe (including the Rose Garden, o2), is rolling out AXS.com (twitter feed), a ticketing service designed to rival Ticketmaster...
It’s possibly the best presentation on social media available right now; Social Media at Scale: Return on Amazing by ex-Walgreen social media director Adam Kmiec (now at Campbell Soup Company. Incisive, insightful – and very practical...
What’s the true value of social commerce; selling with social media? The simplest answer (and ours) is that social commerce helps businesses realise their word of mouth potential (i.e. the referral value component of total customer value)...
Who is the poster child for social commerce; the business that best represents the synergy of sharing and selling? Ask authoritative business analysts Gartner and the answer may surprise you. Not a Valley startup, but a dinosaur from the 1980s...
Vanity publishing has come to Facebook. As a user, if your content is not interesting enough to get commented on or liked, you can now pay an estimated $7 to get your post to both appear and get artificially “bumped” up in your...
Global media and marketing services company, Mindshare, part of the WPP Group along with Syzygy has just published a new 44 page report on the future of social commerce. It’s a nice distillation of much of the thinking here in Social Commerce...