At the end of every year the influential Oxford English Dictionary names a new “word of of the year” based on popularity and cultural impact. And the latest contenders making it to the podium all have digital DNA – the ubiquitous...
What’s the secret to epic content marketing? Start with the smile. Start with the smile of your audience and work back from there. It sounds so simple, but so many brands get it wrong when they use an ‘interruption marketing’...
Call it “neurotrash”, call it pseudoscience, or phrenology for our time, just don’t make any marketing decisions based on it. Last week, neuro-madness gripped the media as a new brain scan (DTI – diffusion tensor...
It’s that time of year again, when digital marketers turn to predicting what 2014 will hold in store for them. So here’s a round up of what the industry predicts to be the big digital marketing trends of 2014, with broad consensus on...
Wakeup call for any consumer marketing laggards who have yet to switch to a post-PC digital strategy. Consumer sales of PCs are set to fall by a precipitous 15% in 2013, according to latest figures the industry IDC tracker, the worst fall on record...
Want to boost restaurant sales? Put your menu on a touchscreen tablet. Want to boost in-store sales of services? Allow consumers to explore on a touchscreen device in-store. Want to sell stuff online? Make sure you have touchscreen-first e...
Pain Killers for a Broken Heart Want to know how to make social media pay? The answer lies in the surprising insight that pain killers appear to work for broken hearts as well as broken bones. In Social: Why Our Brains Are Wired to Connect UCLA...
What’s your ‘Trait Tattoo’? I’m a i120-O80-C41-E83-A63-N1. And that means I’m likely to be influenced by ads for BMW’s latest Mini. But Twitter probably knows that already. Your ‘trait tattoo‘ is...
More is always better, right? Some fast facts on information overload for your delight and delectation, or for those suffering from IFS (information fatigue syndrome), another nail in your info-coffin…. Definition: When the volume of...
So here’s a speed summary of Wired magazine’s latest need-to-know tech trends for 2014: The Wired World in 2014 – just published in their must-read end-of-year special edition (in digital and dead-tree media versions). Okay so...
Speed summary of a useful research report from Microsoft (download) on our multi-screening digital lives; how we use second screens whilst watching TV – based on ethnographic research and a survey of 3586 adults in US, UK, Canada, Australia...
The flight’s not full and you can pay a little extra for the seat next to you to be empty. Smart for airlines, smart for travellers. Airlines that have signed up for Optiontown, a site selling add-on infight options for a range of (mostly)...