Google has just published a report segmenting ‘Gen C’ (connected consumers) into three ‘seeker’ profiles based on their primary motivation for going online Entertainment seekers Connection seekers Information seekers...
The longer you make people wait with an app or a site, the less satisfied they become, right? Not always. There is a curious effect – the Kayak Effect – named after the popular travel price comparison app, that results in satisfaction...
There are a lot of theories about the rise of the selfie – a healthy celebration of an empowered self, or dysfunctional ‘self-image masturbation’ for an insecure psyche. But perhaps the best way to understand the selfie is simply...
One of the most popular articles on the web this week on marketing psychology is The Psychology of Color in Marketing and Branding. The article bust some of the myths and summarises major research into how colours influence brand perception and...
How can digital marketers harness the ‘power of suggestion’ to achieve their marketing objectives? We’ve seen that ‘mere exposure’ to marketing material can influence (and be disrupted if we chew!) people independently...
Pop chewing gum in your mouth before you’re exposed to advertising, and you’ll be immune from that advertising. That’s the finding of a recent study in the Journal of Consumer Psychology (full paper) which found that the effects...
Content sells, but which type of online content sells best – celebrity content – such as celebrity endorsements, or customer consumer such as customer reviews? Both types of content have good track records on boosting sales; celebrity...
Birchbox, the popular beauty box subscription service, received a $60m cash injection this week valuing the subscription commerce startup at a cool $485m. Reporting 800,000 subscribers, and with estimated revenues north of $125m, Birchbox is a next...
Today, the NYPD is reaping the rewards of outsourcing content production in it’s #myNYPD content marketing campaign to unpaid consumers. The good news is that campaign has become a huge success – the request from the NYPD for people to...
Whilst the web is all of a twitter over the new Twitter Page design, features and functionality (and yes it does look like Facebook), if you step back from the details you see where Twitter is headed. The new design suggests that Twitter is...
Making good on the retailing truism that “If it has a barcode, Amazon will kill you” Amazon has soft-launched a competition killer in the form of a new smart shopping wand called Dash. Simply wave the free WiFi wand at a product, and...
The tablet is turning out to be the brand’s BFF. First we learned that people are willing to pay more for products seen on a tablet (if you can manipulate them through a touch interface – endowment effect). And now research this week...