Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest of the world is progressing quite nicely...
Here’s a short deck for brands looking to learn from The Ice Bucket Challenge – a form of ‘conspicuous compassion‘ – that like conspicuous consumption is all about ‘impression management’ – how we...
Okay, so why has the charity Ice Bucket Challenge* become the viral sensation of Summer 2014, recruiting over 20 million views and a million participants including celebrity pop, screen and sports stars – Lady Gaga, LeBron James, Justin...
Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption and ‘convenience tech’. Uber, bank rolled by Google, is disrupting (destroying) traditional taxi services by...
Every marketer should take a long hard look at what Uber is doing to the legacy taxi industry. Why? Because Uber teaches marketers is that digital disruption is not really about technology at all, it’s about economics. More specifically, Uber...
Here’s what happiness looks like to a neuroscientist; The happiness formula has just been published by neuroscientists at University College London in PNAS (Proceedings of the National Academy of Sciences) (full study). The neuroscientists...
An interesting study, “Why recommend a brand face-to-face but not on Facebook?” has just been published in the Journal of Consumer Psychology, looking at differences between word of mouth recommendations in social media and in person...
First impressions matter – so what if you’re about to launch a new brand or product – how do you create that all-important first impression? Well, the short answer from the psychology of first impressions is to trigger positive...
We all want the best quality bang for our buck – it’s what consumer psychologists call “value maximisation“. Value maximisation is arguably the most important, and most central concept to understanding what guides consumer...
What do top fashion models – Gisele Bündchen, Candice Swanepoel, along with Naomi Watts and virtual icon Hatsune Miku have to do with content marketing? Everything. Here’s a short deck for download that explains all What the ?#%& is...
Have you just been an unknowing subject in a massive psychological experiment run by Facebook on mass mood-control? Facebook is feeling the heat after revealing that it enrolled 689,003 Facebook users into a covert psychological experiment using...
More evidence about the power of association (vs. persuasion) in marketing. A new online study by the University of Houston has found that simply adding buzzwords associated with an attractive benefit makes a product appear more attractive –...