I’m enjoying Woot, the popular Group Buy social commerce store – with a bit of attitude. Woot sells one just product a day at a deep discount – and lets shoppers discuss that item. It started out as an employee-store / market-testing store for an electronics distributor, but grew into the deal-a-day Group Buy store that is today. It’s deceptively simple – a blog + forum + shop – and all the smarter for it.
Can’t help thinking that Woot is underselling itself – Woot could be a brilliant advertising vehicle for new product launches – where customers agree to review products – and with positive reviews getting syndicated across social media.
Click thumbnail to enloarge
