Consumer Psychology Social Commerce

Top Ten Social Commerce Posts During 2011

The following is a list of the top ten most read social commerce posts during 2011 based on number of page views. To say this year has been a good one for Social Commerce Today is an understatement and we thank you, our readers, for making it so.

#1. Top 50 Facebook Stores, Top 20 Facebook Store Solutions
Published: March 11, 2011

Here are the top (most liked) 50 e-commerce enabled Facebook pages and the store solutions they are using – as captured by f-commerce consultant Steven Hall, from 150 hours of sleuthing with his research team (and then a little editing from us, adding in some omissions).

#2. F-commerce Statistics Roundup: Facebook Commerce by the Numbers
Published: April 4, 2011

You get the picture; f-commerce – Facebook-enhanced retail – is the new shiny new object for industry players and investors. But beyond the shine, spin and hyperbole – is there any early data to back up the excitement? We’ve compiled a list of statistics related to f-commerce.

#3. How Social Commerce Works: The Psychology of Social Shopping
Published: December 6, 2009

As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy

#4. Speed Summary: Wired Feb 2011 Cover Story on Social Commerce
Published: January 6, 2011

February 2011 Wired magazine (UK edition) has a cover story on social commerce, by editor David Rowan and editorial assistant Tom Cheshire. The cover text – “What are you selling? Big Brands want to cash in on your Facebook friends: Ecommerce is over – Long live social commerce” gives you a flavor of what to expect.

#5. P&G Launch 6 New Facebook Stores: “Live Learning Labs”
Published: June 10, 2011

P&G have upped their f-commerce game, opening new Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb’s eStore – an independent online retailer that exclusively sells P&G products.

#6. Speed Summary: HBR on Social Media & New Rules of Branding
Published: December 28, 2010

Harvard Business Review has a spotlight on social media and branding, with a stand out article by McKinsey, based on a global study of 20,000 consumers. In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – and proposes an evidence-based alternative.

#7. F-commerce: Heinz Innovates with New ‘Tryvertising’ F-store
Published: March 8, 2011

It’s interesting and mildly ironic that with so many prestige brands jumping on the f-commerce (Facebook e-commerce) train that it is a grocery brand, Heinz ketchup, showing the world (in our opinion) how smart f-commerce is done.

#8. Simple Definition of Social Commerce (Updated January 2011)
Published: November 17, 2009

Social Commerce is a buzzword and it’s hot lexical real estate, evoking a fusion of two big digital trends of “social media” and “e-commerce.” As a result, social commerce means different things to different people, and it’s been the target of a number definitional land-grabs by businesses seeking to define the term based on what they sell.

#9. A Year in Social Commerce
Published: December 30, 2010

Well, what a year it’s been in social commerce. A year ago, the future was set to be social commerce. Today, the future is already here, it’s just unevenly distributed.

#10. New Group Buy WordPress Plugin: Opportunity for Brands, Businesses & Bloggers?
Published: December 13, 2010

The world’s favourite (and free) CMS (content management system) has Groupon’d itself up with a plugin that allows you to run group-buy flash sales and daily deals on any WordPress-powered site or blog. All you need is a PayPal account to collect the cash.

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