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The Social Commerce Timeline: New Infographic Released [Download]

To promote their upcoming Corporate Social Commerce Summit (March 13/14, 2012 Boston) Useful Social Media have gleaned Social Commerce Today and Social Media Influence for factoids to put together a slick Social Commerce Timeline infographic, and here it is.

Over at Useful Social Media, Brian Smith discusses infographic and the past, present and future of social commerce with Sudha Jamthe, Social Media Strategist, Social Commerce at Ebay.  Three predictions on where social commerce is headed for 2012

  1. Gamification – adding a game layer to make social commerce sticky
  2. Facebook Commerce – more social shopping in Facebook with marketplaces and malls
  3. Social Data – a lot of experimentation with social data to learn customer’s intent to purchase to drive to better merchandising and facilitating shopping
We agree, but we think we’re going to see a lot more Social POS (point of sale) in 2012 as social commerce breaks out of the e-commerce silo and onto handsets and into stores.  Your thoughts?

 

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Dr Paul Marsden
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Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.