So Soldsie, the crowdfunded (FundersClub) f-commerce startup just announced that is has raised $1m in funding. Participating in the round were 500 Startups, e.ventures and FundersClub, along with former Facebook employees Yun-Fang Juan and Jonathan Ehrlich and others.
Given all the negative publicity around f-commerce on Facebook (contrasting starkly with all the positive publicity around f-commerce on websites),one might be tempted to think that Soldie is on the ‘Payvment’ to, well, dead-pooled Payvment. But we think not. Why? Because Soldsie’s ‘comment commerce’ is simple, builds on popular native Facebook functionality and uses smart psychology.
Soldie’s comment commerce works like this; if you have something to sell you post a pic to Facebook, and users simply post a comment ‘Sold’ to receive a purchase link.
Psychologically, this is smart – using the powerful social influence ‘consistency’ technique (foot-in-the-door) to move people onto the purchase journey. It costs nothing to say ‘SOLD’, but psychologically, to avoid cognitive dissonance, people will be more likely to go-ahead with the purchase once they’ve made a seemingly trivial but public commitment. Soldsie is psychologically smart social commerce.
In reality, the Soldsie experience is not quite as frictionless as it ideally could be; both parties have to install the Soldsie Facebook app for it to work, which includes a ‘Soldsie can post on your behalf request…’ And to sell, it appears you have to have a Facebook Page, which rules out a lot of P2P commerce from individuals looking to sell stuff on their Facebook Page rather than eBay.
But Soldsie way simpler than the Amex Twitter Commerce solution, and in our view, the idea of ‘Comment Commerce’ has legs beyond FB (Soldsie, Chirpify talk to each other). So we’re ‘SOLD’ on Soldsie.
Another point of friction that I believe exists with Soldsie but doesn’t with Chirpify. With Soldsie, after a consumer comments sold, they receive an invoice via email and then have to fill out their payment information EACH time!
Everyone wants to read and share what they love. It is the very essence of human nature. And when I read this article, I felt it from the author. Thanks a lot for the helpful sharing.
As a community member, I can’t think of much to say other than that your contributions have made it a better place to be.
Soon, before going live, merchants, brands, and creators will be able to tag products from their Facebook Shop or catalog, which will then appear at the bottom of the video for viewers to easily tap to learn more about or make a purchase of.
I am overjoyed to have, at long last, come across this website. Really thought-provoking articles and activities; many thanks for taking the time to put these together. Please continue to share additional content in the form of a blog. This website is now bookmarked in my browser so that I can continue to keep in touch with you.
I have read your great content carefully, the solution you suggested seems very good and I am waiting to see the results.
Thank you for providing such an informative essay on this subject. This has truly made me think, and I’m looking forward to reading more.
Thank you for providing such an informative essay on this subject.
One would be tempted to believe that Soldie is on the “Payvment” to, well, dead-pooled Payvment given all the terrible press surrounding f-commerce on Facebook (which contrasts sharply with all the great publicity surrounding f-commerce other websites). However, we believe otherwise. Why? Because Soldsie’s “comment commerce” is straightforward, leverages clever psychology, and expands upon widely used native Facebook capabilities.
Do you really believe that everything you said is correct?
Discover the joy of wordplay with Wordle, a delightful daily diversion for language lovers.