The ubiquitous Facebook ‘Like’ button has come to Diesel stores. Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends. Would be nice if the Like had a call to action – such as...
Last month Google highlighted what it believes to be a big emerging trend : O2S (online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working...