Social Media: Not a Support or Content Marketing Channel: It’s a Deal Platform [Infographic & Black Eyed Peas Video]

It’s Friday, so it’s infographic day – and with a bonus music video from Fergie et al. that’ll get your social media strategy on track.

A groovy columnfive infographic is just out from the team at get satisfaction that confirms that the top reason why people follow brands in social media is for special deals.

Razorfish, Econsultancy and SocialMediaToday data is used to show that no more than 5% of people follow brands for support, service or product news, and whilst a non insignificant proportion (18%) of people do follow brands on Facebook for interesting or entertaining content, that proportion is dwarfed by the 37% who follow brands for special deals.  On Twitter ‘deals dominance’ is even greater.

We’ve discussed the perception gap, highlighted by IBM Consulting, between why some brands think people follow them in social media and why they actually do.  But because stats, facts and figures can be dry, try this – begin your  social media strategy workshops by playing The Black Eyed Peas’ ‘Now Generation’ (embedded below).  For us, this track epitomises the social media generation in a way no survey data can – and will prime your mind in a way that will keep your social media strategy on track – and firmly grounded in reality.

Try it, and adopt Now Generation as your social media call-to-arms – it’ll future-proof your social media strategy.

Now Generation: Black Eyed Peas

Songwriters: Adams, William; Ferguson, Stacy; Gomez, Jaime; Orindgreff, Tim; Pajon, George; Pineda, Allan;

We are the Now Generation

We are the Generation Now

This is the Now Generation

This is the Generation Now

I want money

I want it-want it-want it

Fast internet

Stay connected in a jet

Wi-fi, podcast

Blasting out an SMS

Text me and I’ll text you back

Check me on the iChat

I’m all about that http

You’re a PC, I’m a Mac

I want it…

MySpace in your space

Facebook is the new place

Dip divin’ socializin’

I’ll be out in cyberspace

Google is my professor

Wikipedia checker

Checkin’ my account

Loggin’ in and loggin’ out

Baby, I want it…

Now!

This is the Now Generation

This is the Generation Now

We are the Now Generation

I want-I want-I want it now

I want the cold hard cash

I want-I want-I want it now

And I just can’t wait

I need it immediately

And I just can’t wait

I want it immediately

‘Cause if time can’t wait then

I sure can’t wait

I ain’t got no patience

No, I sure can’t wait

Not today

We are the Now Generation

We are the Generation Now

This is the Now Generation

This is the Generation Now

I want money

I want cold hard cash

I’ll take your dollar and your Euro

And go have a blast

So take your day and your credit

And stick it up your ass

And do it now!

I want it now!

Big money, give me mo’ money

(Yeah I want it now!)

I need cas…man I need it bad

(I want it now!)

Quick in a hurry

Like your name is Flash

(I want it now!)

You make me wait?

And Imma whip yo’ ass

(I want it now!)

I want it now baby!

(Now!)

I want it

(Now!)

I want it

(Now!)

Now!

Fast, rapido

Really quick, like torpedo

“Need for Speed” is my credo

You need to feed this negrito

Send it by your brother Bolt

Rapid like a thunderbolt

Activated, rock the boat

Just ask Barack who brought the hope to

Now!

It was a Now Generation

And I just can’t wait

I need it immediately

And I just can’t wait

I want it immediately

‘Cause if time can’t wait then

I sure can’t wait

I ain’t got no patience

No, I just can’t wait

Not again

Expediate, no time for procrastination

Expediate, improve my situation