A recent (March 09) research report by Michael A. Stelzner on How Marketers Are Using Social Media to Grow Their Businesses, based on input from 900 marketers.
Top line insights/findings
- Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media and (3) where do I start?
- Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
- How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
- The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
- The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
- Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.
Archived report can be downloaded here.
We can marketing on facebook and marketplace to sell our products and services.
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This research highlights the growing importance of social media in marketing, especially for those new to the field; it’s intriguing to see that while many marketers are just starting, they are already investing significant time into harnessing social media’s potential to boost exposure and build connections.