Social Commerce

Social Commerce Showcase [Screenshots] | 42 Real-World Examples from Rise of Social Commerce Event

This month, Altimeter group ran a two-day ‘Rise of Social Commerce” conference in Palo Alto, bringing together some of the top players – retailers and solution providers – in the social commerce game.

720 minutes of video archive, 266 slides, a dozen conference commentary posts and 100s of tweets later – here’s a showcase of top social commerce examples covered and a social commerce resource directory.

We’ve also included a video gallery, and a document archive – we’ll post our own key takeaways in an accompanying post. Enjoy.

Social Commerce Showcase

1-800 Flowers | The First F-Commerce (Facebook e-commerce) Store
1-800 Flowers | Facebook Wall Store (buy from the newsfeed)
Best Buy | f-commerce "Shop & Share" Store
Dell | f-commerce - Tag Team - user reviews
Cascadian Farm | Zynga Farmville Promotion - buy the fruit, get the crop
Dell | "Customer Spotlight" - onsite user reviews
Dell | From Social Commerce to Social Business - The Social Media Listening Command Center
Delta | f-commerce - Shop Tab
Delta | f-commerce "TicketCounter" Wall Store (buy from the newsfeed) | User Reviews on Product Pages | Facebook Deal of the Day
Flixter | Facebook User Reviews
Hallmark | Facebook Virtual Gift Store (Pay with Facebook Credits)
Hallmark | Crowdsourcing Platform (Monthly Card Design Contests)
Hallmark | f-commerce Wall Store (buy from the newsfeed)
Hallmark | f-commerce Shop Tab | f-commerce Shop Tab | f-commerce Paris Hilton Wall Store (buy from the newsfeed) | Facebook Social Plugins & User Reviews on Product Pages
Helzberg Diamonds | Creating Word of Mouth with "I Am Loved" buttons since 1967, Now with Twitter Goodness (Helzberg Twitter Contests)
IBM | Selling Services on top of Open Source Software (Linux)
Kaboodle | Social Shopping Platform with Social Sign-on (Facebook)
Kembrel | f-commerce - Facebook group-buy for students
Kraft | iFood App - Creating Buzzworthy Apps that Drive Sales
Levis | Facebook Social Plugins (Friends Store) - Like Buttons on Product Pages
Mark Cosmetics (Avon) | f-commerce Shop Tab for agents (virtual tupperware parties for teens)
Marsh Risk Management | Beyond Social Commerce - Social Business (Using Social Media for Peer to Peer Learning Internally at Marsh University (click image for creative brief)
Mattel | "ShopTogether" Feature (shop together remotely with friends)
Modcloth | Crowdsourcing inventory ("Be The Buyer")
NBA | f-commerce Shop Tab
OpenSky | Blogger Store Platform - linking Brands with Influencers
Ponoko | Crowdsourced Design and Production
Rubbermaid | User Reviews on Product Pages
Sephora | User Reviews on Product Pages and In Store (Mobile)
ShopKick | Check-in Platform that Rewards Store Visits with Virtual Currency (KickBucks)
StickyBits | Mobile Scanning App Unlocks User Content
TheFind | Shopping Search Engine - with "Shop Like Friends" Feature Powered by Facebook Open Graph
Virgin America | Twitter Deals to Create Buzz For New Routes
Virgin America | Using Klout Influencer Marketing Platform to Create New Route Buzz
Wet Seal | iRunway Social App with Social Bookmarking | User Reviews on Product Pages
Zappos | User Reviews, Social Features & a Customer Experience Worth Talking About

Social Commerce Resources

  • AKQA – Digital Agency
  • Altimeter – Consultants
  • Alvenda – f-commerce, social e-commerce solution provider
  • Bazaarvoice – onsite user content (ratings, reviews, testimonials)
  • ContextOptional – social media marketing
  • FutureWorks (Brian Solis)
  • Get Satisfaction – customer feedback software
  • Milyoni – f-commerce, social e-commerce solution provider
  • NM Incite – consultancy (Nielsen/McKinsey venture)
  • Sinan Aral – research (peer influence/social contagion)
  • OpenSky – blogger stores (connecting brands to influencers)
  • Plimus – e-commerce platform
  • PowerReviews – onsite user content (ratings, reviews, testimonials)
  • ShopIgniter – f-commerce, social e-commerce solution provider
  • ShopKick – check-in platform for in-store commerce
  • Symphony (IRI) – consulting
  • Syzygy – Digital Agency (not present but sponsors of SCT)
  • Zynga – social gaming platform (opportunities for brand/retailer partnerships)

Conference Slides

Conference Commentary

Conference Videos

Day 1: Part 1

Day 1: Part 2

Day 1: Part 3

N.B. Video cuts off mid afternoon

Day 2: Part 1

Day 2: Part 2

Day 2: Part 3

Day 2: Part 4

Day 2: Part 5


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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