This month, Altimeter group ran a two-day ‘Rise of Social Commerce” conference in Palo Alto, bringing together some of the top players – retailers and solution providers – in the social commerce game.
720 minutes of video archive, 266 slides, a dozen conference commentary posts and 100s of tweets later – here’s a showcase of top social commerce examples covered and a social commerce resource directory.
We’ve also included a video gallery, and a document archive – we’ll post our own key takeaways in an accompanying post. Enjoy.
Social Commerce Showcase
Social Commerce Resources
- AKQA – Digital Agency
- Altimeter – Consultants
- Alvenda – f-commerce, social e-commerce solution provider
- Bazaarvoice – onsite user content (ratings, reviews, testimonials)
- ContextOptional – social media marketing
- FutureWorks (Brian Solis)
- Get Satisfaction – customer feedback software
- Milyoni – f-commerce, social e-commerce solution provider
- NM Incite – consultancy (Nielsen/McKinsey venture)
- Sinan Aral – research (peer influence/social contagion)
- OpenSky – blogger stores (connecting brands to influencers)
- Plimus – e-commerce platform
- PowerReviews – onsite user content (ratings, reviews, testimonials)
- ShopIgniter – f-commerce, social e-commerce solution provider
- ShopKick – check-in platform for in-store commerce
- Symphony (IRI) – consulting
- Syzygy – Digital Agency (not present but sponsors of SCT)
- Zynga – social gaming platform (opportunities for brand/retailer partnerships)
Conference Slides
- Altimeter – Rise of Social Commerce – Lora Cicere
- Delta – Redefining the Customer Experience – Bob Kupbens
- Symphony IRO – Meet the New Shopper – JP Beauchamp
- NYU Stern School of Business – What Drives Social Behavior – Sinan Aral
- Dell – Social Commerce: Beyond Campaigns and Programs to Drive Business and Customer Value – Manish Mehta
- Hallmark – Extending Social into Commerce – Camille Lauer
Conference Commentary
- Ted Rubin (OpenSky)
- Eileen Brown (Amastra)
- Paul Chaney (Practical Ecommerce)
- Cece Salomon-Lee (PRMeetsMarketing)
- Matt Cheuvront 1, 2, (Proof)
- Jeremiah Owyang (Altimeter)
- Gigya (Gigya)
Conference Videos
Day 1: Part 1
Day 1: Part 2
Day 1: Part 3
N.B. Video cuts off mid afternoon
Day 2: Part 1
Day 2: Part 2
Day 2: Part 3
Day 2: Part 4
Day 2: Part 5
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[…] from Altimeter’s ‘Rise of Social Commerce‘ conference in Palo Alto last week (see accompanying post of showcasing 42 real world social commerce example covered at the […]
[…] Social Commerce ist die Vorreiter-Rolle des amerikanischen Marktes. Die gesamte Bandbreite und eine große Case-Sammlung hat Paul Marsden von Syzygy rund um die Altimeter-Konferenz “The Rise of Social […]