Online private shopping clubs like Gilt and Vente-privée (directory here) are perhaps the most successful incarnations of social shopping. Whilst they don’t typically offer reviews, recommendations, registries or co-browsing, they are built on an eminently social invitation-only member-get-member mechanism that oils the word of mouth wheels.
But how about integrating some more social shopping technologies? The guys over at FreshNetworks discuss this. And whilst Reviews are probably out, given the short “flash sale” style of these site, co-browsing, registries and social recommendations (based on profile similarities) would be useful, and could really boost sales. So come on private shopping clubs, let’s go social!
I’ve been a member since 2011 in all clubs – it really is worth to be a member, and there are also many big clubs in Germany, France, USA, UK …
Since 2011, I have maintained my membership in each and every club; I can attest to the fact that it is well worth the investment.
Yes, online private shopping clubs like Gilt and Vente-privée capitalize on exclusivity and social connections to drive their success.
The invitation-only model creates a sense of privilege and scarcity, which can be very appealing.