Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.
Product seeding is one of the most popular and effective word of mouth marketing techniques for launching new products. Facebook stores may be the next-generation solution to product seeding.
Beautiful website, Third time I came across it. Continue doing good work.
This is an interesting blog you have her but I can’t seem to find the RSS subscribe button.
[…] enhancemedia – Generate Leads with Social Media Strategy eMarketer – Social Fans more Likely to Buy All Facebook – Facebook Pages Create More Loyal Customers Tourismuszukunft – Kann eine Facebook Fanpage mehr Konversion bewirken? SocialCommerceToday – Facebook Store = 1000 Transactions/Hour […]
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[…] of mouth around new products and services. P&G’s pop-up tryvertising stores for Pantene and Pampers are examples of using Facebook commerce for doing word of mouth marketing – and building brand […]
[…] Posted on October 5, 2010 by Paul Marsden Posted in Latest, f-commerce TweetSo after dipping its toes in the f-commerce water, Procter & Gamble has taken the f-commerce plunge, opening up a new […]
Thanks for sharing! Looks nice:)
[…] around new products and services. P&G’s pop-up tryvertising stores for Pantene and Pampers are examples of using Facebook commerce for doing word of mouth marketing – and building […]
[…] 1000: Number of diapers P&G sold on its f-store in under an hour […]
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[…] P&G: Sold 1000 diapers in under an hour on its f-store […]
[…] P&G: Sold 1000 diapers in under an hour on its f-store […]
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[…] and Disney. P&G, in its first foray into Facebook commerce, famously sold 1,000 diapers on its F-commerce store in under an […]
[…] on June 21, 2011 by Paul Marsden Posted in F-Commerce TweetOkay, so here’s a conundrum, if P&G can sell 1000 diapers in under an hour on Facebook, why can’t Taco Bell give tacos away for free on […]
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[…] P&G: Sold 1000 diapers in under an hour on its f-store […]
[…] Gap, Heinz, jcpenney, Levi’s, Macy’s, Max Factor, Mazda, Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]
[…] and Disney. PG, in a initial incursion into Facebook commerce, famously sole 1,000 diapers on a F-commerce store in underneath an […]
[…] and Disney. PG, in its first foray into Facebook commerce, famously sold 1,000 diapers on its F-commerce store in under an […]
[…] Factor, Mazda, Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]
[…] and Disney. PG, in its first foray into Facebook commerce, famously sold 1,000 diapers on its F-commerce store in under an […]
[…] 1000: Number of diapers P&G sold on its f-store in under an hour […]