An interesting finding by Columbia researchers Andrew T. Stephen and Olivier Toubia, who have looked at whether it makes commercial sense for online sellers to link to each others’ stores. The short answer is yes.
The researchers make an interesting distinction between social commerce and social shopping
The distinction between social shopping and social commerce is that while social shopping connects customers, social commerce connects sellers.
Download their paper here.
Yes since google search and b2b b2c marketplace exist we can sell our products and services.
That’s an intriguing insight! Cross-linking between online sellers can seem counterintuitive at first—why send potential customers to a competitor? But research like this suggests that it can actually be beneficial.