Last week’s Financial Times article on how Facebook’s Like button is becoming e-commerce’s new best buddy contains a number of factoids and figures for the data minded:
- The beauty of the Like button is that it allows people to casually signal affinity for a brand, product or broadcast, syndicating that casual Like back through their social networks
- Over 350,000 sites have already installed the Facebook like button
- IMDB has seen traffic from Facebook doubling since implementing the Like button social plugin
- The ABC news site has seen traffic from Facebook up 250% since installing the button
- Tea Collection, the e-commerce site for kid’s clothes uses the Like button to let users vote on which items get selected for promotional sales. Traffic rose 300%, and sales multiplied 10x when the most voted for items (receiving 30K votes) went on sale
- The Facebook Like button allows e-commerce sites to do demand generation (in addition to demand fulfillment) by syndicating likes out to users’ social networks
- The comparison shopping site TheFind.com uses the Like button to refine searches based on what a users has ‘Liked’ across the Net
- Ultimately the Like button may come to challenge Google’s search algorithm, creating a crowdsourced map of the Internet based on sentiment-links.
[…] FT (Financial Times) geçen hafta Facebook’un Like butonu ile ilgili bir makale yayınlamış. Social Commerce Today sitesi güzel bir özet yayınlamış. […]
[…] This post was mentioned on Twitter by Joel Mackey, Bastian Scherbeck, Dirk Worring, Tuhu Nugraha D, Tuhu Nugraha D and others. Tuhu Nugraha D said: The power of FB Likes button http://ow.ly/2KVMd #MarketInsight […]
We have installed like buttons on some of our client sites, and the results are great. Traffic from Facebook increases, but also we saw revenue from FB traffic rocket up some 300% within the first few weeks.
Thanks Dan, care to share any details? – we’d be delighted to feature you and your client in an article… Please do PM us through the contact form.
After reading your blog I also intend to installed like button to my site.
This a great conversation. Our company, Infused Industries, is a social commerce solutions provider. I would love to hear a discussion on what comes next with “like” buttons and “F-commerce” as a whole:
How can we continue to incentivize consumers to use the “like” buttons?
Can we support “like” button driven conversation?
Who is “liking” what, and how can that information be best leveraged by merchants and consumers alike?
Thanks for keeping the discussion going and the topic visible, Paul!
[…] of Facebook commerce is that it’s down to you as the business to use this to your advantage. One company reported sales multipled by 10 x times when they integrated the Facebook Like button on their site in a […]
[…] “Share” characteristics, many have written about how other companies stand to gain from this change. There’s even a book about this if you’re interested to know more – The […]
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