Social Commerce

Market Stats | The FT on the Power of Facebook’s Like Button

Last week’s Financial Times article on how Facebook’s Like button is becoming e-commerce’s new best buddy contains a number of factoids and figures for the data minded:

  • The beauty of the Like button is that it allows people to casually signal affinity for a brand, product or broadcast, syndicating that casual Like back through their social networks
  • Over 350,000 sites have already installed the Facebook like button
  • IMDB has seen traffic from Facebook doubling since implementing the Like button social plugin
  • The ABC news site has seen traffic from Facebook up 250% since installing the button
  • Tea Collection, the e-commerce site for kid’s clothes uses the Like button to let users vote on which items get selected for promotional sales. Traffic rose 300%, and sales multiplied 10x when the most voted for items (receiving 30K votes) went on sale
  • The Facebook Like button allows e-commerce sites to do demand generation (in addition to demand fulfillment) by syndicating likes out to users’ social networks
  • The comparison shopping site uses the Like button to refine searches based on what a users has ‘Liked’ across the Net
  • Ultimately the Like button may come to challenge Google’s search algorithm, creating a crowdsourced map of the Internet based on sentiment-links.


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

10 Comments Add New Comment

  1. Dan Webster says:

    We have installed like buttons on some of our client sites, and the results are great. Traffic from Facebook increases, but also we saw revenue from FB traffic rocket up some 300% within the first few weeks.

  2. Arthur Tew says:

    This a great conversation. Our company, Infused Industries, is a social commerce solutions provider. I would love to hear a discussion on what comes next with “like” buttons and “F-commerce” as a whole:

    How can we continue to incentivize consumers to use the “like” buttons?
    Can we support “like” button driven conversation?
    Who is “liking” what, and how can that information be best leveraged by merchants and consumers alike?

    Thanks for keeping the discussion going and the topic visible, Paul!

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