Social Commerce goes social commerce


The ants are back!

In 2001, a sucessful shopping platform, had to declare bankruptcy spectacularly. Now it is back with a new business concept: a mixture of social shopping and price comparison. Users can exchange opinions about products and retailers and provide advise to other users. To animate them to interact they get points which can be transformed into coupons and other vantages.

More information (in German)

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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