Full Watch List of 2013 Super Bowl Ads: But Where’s My Super Bowl Pop-up Shop?

So here for the record, is a directory of the ads aired during the 2013 Super Bowl XLVII: Ravens (34) vs. 49ers (31) – and the Pepsi Halftime Beyonce Show (scroll to bottom).

Lots of social media integration (trailed ads, YouTube releases, hashtags galore, and crowdsourcing), but little follow-on to e-commerce. So no showcasing of social commerce this year then, the integration of e-commerce with social media, and no pop-up Super Bowl stores linked to/in social media. Shame.

Indeed, overall there was little innovation from brands in the $4m pay-to-play annual advertising event – a set of very pedestrian and forgettable ads that appeared plucked from a 20C time warp; more talking babies, more crowdsourced creative, more interchangeable beer and car ads, and more focused-grouped #fails at low-brow laughter, thats you Go-Daddy.

Disappointing, with disappointment epitomised by Coca-cola’s interminable Chase ad. Is this really the future of the 30-second ad spot? Lame. Thank goodness for Beyonce, fellow Destiny’s Child-ren, Alicia and a cameo from LeBron James…

What do you think? Smart way to burn $4m? Best and Worst of 2013 Super Bowl ads?

Budweiser Black Crown: Coronation

M&M: Love Ballad

Audi: Prom

Hyundai Santa Fe: Team

Go Daddy: Sexy Meets Smart with Danica Patrick and Bar Refaeli

Doritos: Goat 4 Sale

Pepsi NEXT: Party

Best Buy: Asking Amy with Amy Poehler

Budweiser Black Crown: Celebration

Coca Cola: Security Cameras

Oreo: Creme vs. Cookie 

Toyota Rav 4: Wish Granted with Kaley Cuoco

Doritos: Fashionista Daddy

Calvin Klein: Concept with Matthew Terry

Cars.com: Drama

Bud Light: Journey with Stevie Wonder

GoDaddy.com: YourBigIdea.CO

Milk: Got Milk? with Dwayne “The Rock” Johnson

Hyundai Sonata Turbo: Stuck

Volkswagen: Get In. Get Happy

Coca-Cola: The Chase

Subway: 15 Years In The Making

Taco Bell: Live Mas (Live Young)

Skechers Go Run 2: Man vs. Cheetah

Lincoln MKZ: Phoenix

Jeep: Whole Again

Century 21: Wedding

Blackberry Z10: Can’t do

Etrade: Save Money

Subway: FebruANY Hard To Say

Bud Light: Favorite Chair with Stevie Wonder

Axe Apollo: Astronaut

Mio fit: Anthem with Tracy Morgan

Kia Forte: Hotbots

Gildan: Getaway

Wonderful Pistachio: Get Crackin’ with PSY

Lincoln: #Steerthescript with Jimmy Fallon

Speedstick: Unattended Laundry #HandleIt

Beck’s Sapphire: Fish

Budweiser: The Clydesdales “Brotherhood”

Dodge Ram: Keep Plowing

Kia Sorento: Space Babies

Tide: Miracle Stain

Soda Stream: Effect

Mercedes Benz CLA: Soul with Willem DaFoe, Usher and Kate Upton

Samsung Mobile USA: The Next Big Thing with LeBron James, Paul Rudd, Seth Rogen and Bob Odenkirk


Pepsi: Halftime Show with Beyonce

Written by
Paul Marsden

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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Written by Paul Marsden