So here for the record, is a directory of the ads aired during the 2013 Super Bowl XLVII: Ravens (34) vs. 49ers (31) – and the Pepsi Halftime Beyonce Show (scroll to bottom).
Lots of social media integration (trailed ads, YouTube releases, hashtags galore, and crowdsourcing), but little follow-on to e-commerce. So no showcasing of social commerce this year then, the integration of e-commerce with social media, and no pop-up Super Bowl stores linked to/in social media. Shame.
Indeed, overall there was little innovation from brands in the $4m pay-to-play annual advertising event – a set of very pedestrian and forgettable ads that appeared plucked from a 20C time warp; more talking babies, more crowdsourced creative, more interchangeable beer and car ads, and more focused-grouped #fails at low-brow laughter, thats you Go-Daddy.
Disappointing, with disappointment epitomised by Coca-cola’s interminable Chase ad. Is this really the future of the 30-second ad spot? Lame. Thank goodness for Beyonce, fellow Destiny’s Child-ren, Alicia and a cameo from LeBron James…
What do you think? Smart way to burn $4m? Best and Worst of 2013 Super Bowl ads?
Budweiser Black Crown: Coronation
M&M: Love Ballad
Audi: Prom
Hyundai Santa Fe: Team
Go Daddy: Sexy Meets Smart with Danica Patrick and Bar Refaeli
Doritos: Goat 4 Sale
Pepsi NEXT: Party
Best Buy: Asking Amy with Amy Poehler
Budweiser Black Crown: Celebration
Coca Cola: Security Cameras
Oreo: Creme vs. Cookie
Toyota Rav 4: Wish Granted with Kaley Cuoco
Doritos: Fashionista Daddy
Calvin Klein: Concept with Matthew Terry
Cars.com: Drama
Bud Light: Journey with Stevie Wonder
GoDaddy.com: YourBigIdea.CO
Milk: Got Milk? with Dwayne “The Rock” Johnson
Hyundai Sonata Turbo: Stuck
Volkswagen: Get In. Get Happy
Coca-Cola: The Chase
Subway: 15 Years In The Making
Taco Bell: Live Mas (Live Young)
Skechers Go Run 2: Man vs. Cheetah
Lincoln MKZ: Phoenix
Jeep: Whole Again
Century 21: Wedding
Blackberry Z10: Can’t do
Etrade: Save Money
Subway: FebruANY Hard To Say
Bud Light: Favorite Chair with Stevie Wonder
Axe Apollo: Astronaut
Mio fit: Anthem with Tracy Morgan
Kia Forte: Hotbots
Gildan: Getaway
Wonderful Pistachio: Get Crackin’ with PSY
Lincoln: #Steerthescript with Jimmy Fallon
Speedstick: Unattended Laundry #HandleIt
Beck’s Sapphire: Fish
Budweiser: The Clydesdales “Brotherhood”
Dodge Ram: Keep Plowing
Kia Sorento: Space Babies
Tide: Miracle Stain
Soda Stream: Effect
Mercedes Benz CLA: Soul with Willem DaFoe, Usher and Kate Upton
Samsung Mobile USA: The Next Big Thing with LeBron James, Paul Rudd, Seth Rogen and Bob Odenkirk
Pepsi: Halftime Show with Beyonce
