So here for the record, is a directory of the ads aired during the 2013 Super Bowl XLVII: Ravens (34) vs. 49ers (31) – and the Pepsi Halftime Beyonce Show (scroll to bottom).
Lots of social media integration (trailed ads, YouTube releases, hashtags galore, and crowdsourcing), but little follow-on to e-commerce. So no showcasing of social commerce this year then, the integration of e-commerce with social media, and no pop-up Super Bowl stores linked to/in social media. Shame.
Indeed, overall there was little innovation from brands in the $4m pay-to-play annual advertising event – a set of very pedestrian and forgettable ads that appeared plucked from a 20C time warp; more talking babies, more crowdsourced creative, more interchangeable beer and car ads, and more focused-grouped #fails at low-brow laughter, thats you Go-Daddy.
Disappointing, with disappointment epitomised by Coca-cola’s interminable Chase ad. Is this really the future of the 30-second ad spot? Lame. Thank goodness for Beyonce, fellow Destiny’s Child-ren, Alicia and a cameo from LeBron James…
What do you think? Smart way to burn $4m? Best and Worst of 2013 Super Bowl ads?
Budweiser Black Crown: Coronation
http://www.youtube.com/watch?v=_0sE7yv7rRs
M&M: Love Ballad
http://www.youtube.com/watch?v=2KiR7rMB5Jg
Audi: Prom
http://www.youtube.com/watch?v=ANhmS6QLd5Q
Hyundai Santa Fe: Team
http://www.youtube.com/watch?v=uPZ8LZQMPys
Go Daddy: Sexy Meets Smart with Danica Patrick and Bar Refaeli
http://www.youtube.com/watch?v=wGJX6t3IAlk
Doritos: Goat 4 Sale
http://www.youtube.com/watch?v=HY4L1ihRkaY
Pepsi NEXT: Party
http://www.youtube.com/watch?v=oXRM-VbnaxQ
Best Buy: Asking Amy with Amy Poehler
http://www.youtube.com/watch?v=61fXa9hTowY
Budweiser Black Crown: Celebration
http://www.youtube.com/watch?v=rEqQ7NTPuh4
Coca Cola: Security Cameras
http://www.youtube.com/watch?v=U1wUbvpxBxs
Oreo: Creme vs. Cookie
http://www.youtube.com/watch?v=ufu5sqJh24Q
Toyota Rav 4: Wish Granted with Kaley Cuoco
Doritos: Fashionista Daddy
http://www.youtube.com/watch?v=NmIGTTy8pI0
Calvin Klein: Concept with Matthew Terry
Cars.com: Drama
http://www.youtube.com/watch?v=vtQA-_AC7I8
Bud Light: Journey with Stevie Wonder
http://www.youtube.com/watch?v=Bd3NlM_BijY
GoDaddy.com: YourBigIdea.CO
http://www.youtube.com/watch?v=aE6ugHoIB_Q
Milk: Got Milk? with Dwayne “The Rock” Johnson
http://www.youtube.com/watch?v=-YSvZNh1AdU
Hyundai Sonata Turbo: Stuck
http://www.youtube.com/watch?v=SohqIBOb03k
Volkswagen: Get In. Get Happy
http://www.youtube.com/watch?&v=9H0xPWAtaa8
Coca-Cola: The Chase
http://www.youtube.com/watch?v=6uFQAqwbwSg
Subway: 15 Years In The Making
http://www.youtube.com/watch?v=upesJlrMIMI
Taco Bell: Live Mas (Live Young)
http://www.youtube.com/watch?v=KvxZcULxfKw
Skechers Go Run 2: Man vs. Cheetah
http://www.youtube.com/watch?v=Q9UBT4k75AU
Lincoln MKZ: Phoenix
http://www.youtube.com/watch?v=D3vw9w9vevI
Jeep: Whole Again
http://www.youtube.com/watch?v=4j-tDGy_mEI
Century 21: Wedding
http://www.youtube.com/watch?v=creUyWTmvdo
Blackberry Z10: Can’t do
http://www.youtube.com/watch?v=Dho91_AJu0Y
Etrade: Save Money
http://www.youtube.com/watch?v=XgKBthOCGoo
Subway: FebruANY Hard To Say
http://www.youtube.com/watch?v=mJ9dIBzJ4Vs
Bud Light: Favorite Chair with Stevie Wonder
http://www.youtube.com/watch?v=Z43WNg76OYk
Axe Apollo: Astronaut
http://www.youtube.com/watch?v=QGoU3VH7He4
Mio fit: Anthem with Tracy Morgan
http://www.youtube.com/watch?v=zO0O9LH06bk
Kia Forte: Hotbots
http://www.youtube.com/watch?v=kQe7Gd7Wl-A
Gildan: Getaway
http://www.youtube.com/watch?v=32HiJHMRdqg
Wonderful Pistachio: Get Crackin’ with PSY
http://www.youtube.com/watch?&v=rE6iiiDdTNY
Lincoln: #Steerthescript with Jimmy Fallon
http://www.youtube.com/watch?v=JrHhpuWWte8
Speedstick: Unattended Laundry #HandleIt
http://www.youtube.com/watch?v=7yVetGH4sPs
Beck’s Sapphire: Fish
http://www.youtube.com/watch?v=TJoiCP2Wnpw
Budweiser: The Clydesdales “Brotherhood”
http://www.youtube.com/watch?v=o2prAccclXs
Dodge Ram: Keep Plowing
http://www.youtube.com/watch?v=sillEgUHGC4
Kia Sorento: Space Babies
http://www.youtube.com/watch?v=t535BjVmXq8
Tide: Miracle Stain
http://www.youtube.com/watch?&v=YoOfBVraMNw
Soda Stream: Effect
http://www.youtube.com/watch?v=h1HQxcTYTho
Mercedes Benz CLA: Soul with Willem DaFoe, Usher and Kate Upton
http://www.youtube.com/watch?v=oPNr0_6MnDo
Samsung Mobile USA: The Next Big Thing with LeBron James, Paul Rudd, Seth Rogen and Bob Odenkirk
http://www.youtube.com/watch?&v=5ae7E8J7h7Y
Pepsi: Halftime Show with Beyonce
https://www.youtube.com/watch?v=mtrM6cYPphs
