Social Commerce

F-Commerce & The Rise of the SoLoMo Consumer (Presentation Download)

We presented this week at the 2011 Social Commerce summit in Wiesbaden, Germany – providing a synopsis of the Syzygy white paper on Facebook e-commerce with a focus on the rise of the SoLoMo consumer (consumers who shop smart using social, local and mobile technology).  Here’s the downloadable deck – feedback welcome!


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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