Today at Syzygy (German creative digital agency for digital marketing and brand communication) we’ve just published our latest digital innovation report – on digital point of sale; covering opportunities and best practice for bringing digital technology – including social technology – to the store.
You can download Digital at Point of Sale: Reinventing Retail for the Connected Customer here – Syzygy’s Facebook Page – for free.
The report outlines a six-point strategy for future-proofing retail in our connected age; and provides 10 practical recommendations for transforming bricks-and-mortar stores from legacy entities for capturing customer value, into experiential destinations for creating customer value.
Download it, and let us know what you think!