Group-Buy deal aggregator, LocalOfferLounge has rebranded as DealRadar, offering local social commerce deal feeds (email, Twitter, Facebook or RSS) that are consolidated from the myriad of group-buy sites appearing across the web.
Operating in US, Canada and UK, DealRadar is the first transatlantic social commerce aggregator (opportunity to work with airport retailers?), running on the if-you-can’t-beat-’em-aggregate-’em ticket, and competing with Yipit and DailyFlock. It offers a simple, clean, no-nonsense, google search results-like interface – displaying external links to live daily deals by city. Like DailyFlock, you don’t yet seem to be able to personalize your feed by product or service category (Yipit offers this).
We think a BIG opportunity for DealRadar / Yipit / DailyFlock-style social commerce aggregators is to cast the net wider and add in notifications from the plethora of online Private Sale Clubs (Gilt, Ideeli, Hautelook) also clogging up inboxes (several Private/Flash sale aggregators already exist in France – birthplace of the concept (LesVentesPrivees, LeJournalDesVentesPrivees).
Then all one would have to do is take this new combined ‘Live Sales Event’ feed and progressively mix in;
1) the increasing number of Deal Feeds on Twitter (& Foursquare)
2) the ability to see/share the deal-feed profiles of/with friends, and
3) true personalization (location, category, brand)
The result would be a true Pandora for social commerce.
One deal feed to conquer them all!
Now there’s a thought…
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There’s an Aussie site called all the deals that aggregates group buy and daily deals on the same site. Hopefully private sale deals are next but these still haven’t really taken off in Australia.
[…] Fonte: SocialCommerce Today […]
In australia group buying is going gang busters.So aggregators are becoming an essential part of the market. We set up http://www.dealsguide.com.au to make life easier for aussie consumers!
Great article – DealRadar are doing a great job, though I think Yipit continue to lead the way in this market.
As the founder of cheapcheapdeals.com.au I can certainly tell you that the competition of daily deal aggregators is every bit as intense as the daily deals sites themselves. Game on I say!
The competition for daily deal site as well as aggregation sites is growing at an unforeseen rate which can only be a good thing for consumers