Social Commerce

“Clean” Editable List of Top Twitter Fails by Brands [Infographic]

We’ve had a number requests for a “clean” – expletive-free / management-friendly version of the Top Twitter #Fails infographic that we published on Friday.

So here it is.

A higher resolution of the original is also available here. And we’ve also made the editable version (Apple Keynote) available to you for downloading repurposing to your own ends.

For us, the list below shows the reputational risk involved with using Twitter for engagement-marketing, AKA ‘social SPAM’.

As you’d guess we advocate a ‘social-as-a-service’ approach to deploying social technology, which means actually helping people (including buying) rather than seeking to ‘engage’ them with social SPAM.

Engagement marketing is the bum-fluff of business; and it carries reputational risk.

Download, share and enjoy.

Click to enlarge.

Twitter_Brand_Fails_Clean

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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