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A new research report out from the search marketing team at Group M on social media: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption. As the title suggests, the research focused on the interplay between search...
The Inside Facebook team have published an interesting report “Best & Worst Facebook Marketing 2009”. They’ve rated recent attempts by consumer brands such as Adidas and CocaCola to market themselves within the walled garden of...
Interesting article “Friends for Sale” in the Economist this week touching on Social Commerce (archived below). The article leads with headline that Dell has generated $3m in sales from micro-blogging platform Twitter – tweeting...
It’s no wonder that so many businesses still don’t “get” social media – just check out the wikipedia definition. It’s a definitional dog’s dinner that reads like a bad voodoo spell (and it will put you to...
Consulting firm McKinsey have released their 2009 annual survey on how businesses are deriving value from Web 2.0 technology. The report can be downloaded here. Based on the responses of nearly 1700 business executives from around the world, much of...
An interesting finding by Columbia researchers Andrew T. Stephen and Olivier Toubia, who have looked at whether it makes commercial sense for online sellers to link to each others’ stores. The short answer is yes. The researchers make an...
On the heels of Singapore success, Dell are rolling out their ‘Group Buy’ (collaborative purchasing) social shopping experiment Dell Swarm in Canada – and extending it with some smart features. The basic idea is simple, group...
Technology blogger Steve Rubel helped put social commerce on the map at the end of 2005 with a post on his popular micropersuasion blog in which he highlighted social commerce as a trend to watch in 2006. Now that Steve has migrated away from his...
Venture capitalist David Beisel is credited with coining the term “social commerce” in 2005 in a blog post describing the trend of e-commerce sites publishing user-generated advertorial content – user pick lists, wish lists...