A useful 3 minute video summarizing the rationale for social commerce from Good Magazine that focuses on customer reviews and social shopping (advice from friends). Bottom line – it’s all about transparency.
Synergy was the name of the game for yesterday’s 2010 XLIV Super Bowl advertising extravaganza: Combining PR-infused ‘Peacock’s Tail Advertising’ (hey, we’ve got so much money to spend on apparently wasteful ads we must...
The Economist has just published a 14 page special report on Social Networking – we’ve summarised it for you here in a Speed Summary (that includes the key charts from the report). You can download an archived version of the full 2010...
Here’s an updated cheat sheet of headline statistics for social media in 2010, courtesy of Jake Hird, senior research analyst over at Econsultancy – access to their full report on social media stats is here (members only). Certainly...
Here’s the video and our top takeouts from today’s interview at Social Media Week with Ted Rubin, CMO of cosmetics company – and self-declared social commerce brand – E.L.F – entitled “The Beauty of Social...
Interesting post on Social Media ROI over at Mashable by Brian Solis, principal at new media agency FutureWorks, and author of the upcoming book, Engage. Brian takes agencies and brands to task for offering social media as a cure-all Dr Pangloss...
Social Shopping portal ThisNext has just snapped up rival StyleHive, a few days after securing $1.2m funding. The celebrity fashion-led StyleHive could add some Glitterati fun to the functional but dry style of ThisNext – increasing...
Investment is pouring into social commerce, the fusion of social media with e-commerce: Over $90m in the last sixty days… Social Shopping site ThisNext has raised a further $1.2m funding (total funding just under $9m) (Jan 29, 2010) Social...
The Economist’s journal Intelligent Life has published an interesting article (archived below) on social commerce (focusing on user ratings and reviews), by Booker Prize shortlist author Linda Grant. Our top takeouts/thoughts: User ratings and...
So it’s still January which means we are still allowed to talk about trends for the coming year. Shiv Singh, VP Social Media at Publicis-Razorfish, author of Social Media Marketing, and along with Jeremiah Owyang one of the smartest brains in...
YouTube launched its new interface today. And, shock-horror – it has ditched user ratings, a core component of social media and social commerce. You can ‘heart’ stuff and you can ‘bury’ stuff – but you can no...
So Time Inc, subsidiary of Time Warner and publisher of InStyle magazine has purchased Stylefeeder, the social shopping portal. Smart. Two reasons. First, the widely forecast demise of dead tree media is accelerating – as the grim newspaper...