Here’s a short paper from the latest McKinsey Quarterly on how businesses can use social networks effectively to promote their products and services (direct download here). Bottom line, treat social networks as enablers and amplifiers of word...
Interesting post today over at econsultancy by Matt Owen speculating on the future of Facebook as a “one stop internet shop”, as it continues to grow, moving, seemingly inexorably, towards the big 1bn user milestone. Matt suggests that...
Yesterday, Amazon set about acquiring the Texas-based “one-deal-a-day” real-time social shopping phenomenon with added attitude Woot! “Selling Cool Stuff Cheap”, Woot is a community-first group-buy site, a digital version of...
In the battle for global dominance in the group-buy space, social commerce player Groupon has been snapping up local clones around the world. Now, number two US player LivingSocial (85m users, $44m funding) has just launched its international...
With group buying moving mainstream – with on the one hand popular purveyors of local deals such as Groupon and LivingSocial, and on the other, private flash-sale clubs, such as Gilt and Ideeli – we’re seeing the emergence of a new...
Here’s our new presentation deck presented at an agency event last week, “Social Commerce | Beyond Transactions“. It’s a short deck on emerging trends in social commerce, with a focus on moving beyond transactions and towards...
Here’s an interesting Forbes video with Chris Sacca, ex-Google backer of Twitter, Gowalla and Swipely on the future of social networking and social commerce… Top takeout People will do more real stuff with social nets…. Making...
Here’s a short interview (7 mins) just published of the ever-insightful Mitch Joel, author of Six Pixels of Separation, on social commerce and social media ROI (Mitch also recently presented at the Bazaarvoice 2010 social commerce conference)...
Yesterday, social commerce site Vinobest (a French group-buy wine merchant) launched a flash sale application on Facebook built by award-winning Facebook marketing agency Tigerlily. Vinobest is a vente-privée.com/ Gilt.com for wine, offering expert...
Amid the buzz of New York’s Internet week, a new social twist on loyalty rewards programs was announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something...
The most excellent trends and innovation site PSFK, widely used by agencies for creative stimulus, has just published it’s latest Future of Retail report (embedded below), outlining 10 big trends in retail. Trend number 9, Instant Show &...
Techcrunch reports today that Diego Berdakin and MySpace co-founder Josh Berman are launching a new social commerce venture, Beachmint Inc, with $5m of funding from New Enterprise Associates and Anthem Venture Partners. Whilst there’s nothing...