What could social commerce learn from social gaming? Quite a lot we think – especially after viewing the most excellent presentation (embedded below, with slides) from Jesse Schell, Professor of Entertainment Technology at Carnegie Mellon...
In the market for a new car? Or fancy earning £4000 ($6,500) in two seconds? Then check in to a local Mazda Dealer on Facebook for iPhone or at touch.facebook.com for a mobile voucher that’ll get you a 20% discount (£4000) off the price of...
Wired magazines’s cover story on social commerce this month refers to Dan Ariely‘s bestseller on consumer behaviour, Predictably Irrational to explain why people use Shop-And-Tell apps such as Blippy and Swipely to share purchase...
So Amazon has bought a chunk of group-buy platform LivingSocial, eBay is trialling a group-buy Groupon clone (screenshot below), Google is launching a Groupon clone, and Microsoft is running a JV with another Groupon clone and using Groupon itself...
So ASOS, leading European fashion e-tailer launched its f-commerce store yesterday. And in our view, the new f-store lives up to the pre-launch hype, setting a new gold standard for Facebook stores. The ASOS f-store – featuring the full range...
Looks like Facebook has been digging into the annals of social commerce history for inspiration for its new product, Sponsored Stories – user-generated advertorial ad units (Facebook version of Promoted Tweets). When VC David Beisel (Venrock)...
Here’s a speed summary of ‘Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel‘ – a new report on the social commerce market by business consultants Booz&Co that estimates the value of the social commerce...
Groupon picked up two Crunchies awards at the 4th annual tech oscars at the San Francisco Palace of Fine Arts on Friday, and was runner up for a third. The social commerce platform won best social commerce app in 2010, best start-up CEO (Andrew...
Spurned by Groupon, Google with Larry Page now at the helm is to launch its own Groupon clone, a new Google check-out powered social commerce platform called ‘Google Offers’ integrated with Facebook and Twitter. Mashable broke the story...
Taken from ad-group JWT’s 100 Things to Watch in 2011, the retail insight blog RIS News has put together top 10 consumer tech trends for 2011. Social commerce figures heavily – 4 of the 10 trends fall under the social commerce umbrella...
Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand. Taking a leaf from the (Face)book of its arch rival P&G, Unilever has teamed up with Amazon for payments and logistics...
Yahoo!, or rather its Australian subsidiary, Yahoo!7, today announced it had purchased popular Aussie (+NZ) group-buy platform Spreets (revenue $4m/month), for a reported AU$40m (US$40m), joining Microsoft’s (MSN) antipodean foray into social...