Social Commerce

Here’a quick six-point speed summary on what Forbes (Tomio Geron) has to say on Facebook’s future as an e-commerce platform. Bottom line, the low cost of entry using Facebook as an e-commerce platform means businesses are increasingly...

Can social psychology, the branch of psychology that deals with how people think about, influence, and relate to each other, inform smart social commerce – selling with social media?  We think so. Here’s Part 1 of a three part series on...

Here’s a useful infographic from Janice Diner, summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook (see Janice’s full presentation here). It’s a useful snap-shot of...

Let we forget that a third pillar of social commerce is user reviews integrated into the shopping experience, given all the current hype around group-buy and f-commerce, user reviews site Reevoo has published a iconoclastic guide on the value of the...

Here’s a five-point speed summary of a recent white paper on f-commerce from e-commerce marketing agency Vertical Rails; “Selling Products on Facebook – The Emergence of Social Commerce: How Facebook Commerce Can Be Used To...

Here’s quick 8-point speed summary of the latest report on f-commerce, entitled Facebook Commerce just out from digital agency 360i.  The full report can be viewed and downloaded below. It’s a nice introduction to f-commerce – and...

Forget about the X-factor, does your brand have the F-FACTOR, the talent needed win the battle for profitable friends, fans and followers in Facebook (and other social media)? That’s the subject of this month’s briefing from...

Amid all the opinion survey nonsense reporting whether people do or don’t think they are influenced by their social networks when it comes to what they buy, here’s a smart study that looks at behaviour, not opinions. Research at the...

It’s great to have Om Malik and his laser brain in the social commerce field – in just several weeks, we have a new concept, a prediction, and an explanation of how social commerce works. The New Concept:  “The Interest...

$1.93bn in funding for social commerce startups in the first trimester of 2011 (Jan-April).  That’s a lot of funding being thrown at the fusion of social media and e-commerce.  And we’re not counting the $1.5bn that Facebook raised after...

Social media agencies across the globe are dropping the “at” in ‘conversation’ to talk ‘conversion’, and contribute their social smarts to the social commerce trend. Apparently markets were not conversations after...