Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans...
“What do you for recreation?” “Oh, the usual. I bowl. Drive around. The occasional acid flashback” And a movie on Facebook. Yep, fans of His Dudeness can stream The Big Lebowski on Facebook with a handful of Facebook Credits...
We’re big fans of pop-up retail in Facebook, temporary fan stores on Facebook selling Facebook exclusives to Facebook fans. It’s a great way to accelerate launch sales; getting new products into the hands and on the lips of Facebook...
It seems that everywhere you look in e-commerce right now, there’s a ‘box biz’ sprouting up – online subscription clubs delivering a curated box of goodies to your door every month. We covered Candy Japan earlier in the week...
F-commerce (Facebook retail) is new and experimental. Nevertheless, a number of industry experts and commentators have been bold enough to venture some tentative emerging best practice recommendations. Here’s a round up. Our top takeout, is...
We recently suggested that one of the latest hot trends in e-commerce – subscription-clubs – especially of the ‘surprise box’ variety (panties, razors, art, cosmetics, jewellery…) is natural territory for social...
The good guys over at GetSatisfaction have produced another interesting social commerce infographic – this time on the broader trend of “social business”, an umbrella- if nebulous – term that they use to bundle social...
Retail fashion chain 7 For All Mankind (7FAM) has just launched not one, but two Facebook stores. The first of the two 8thBridge-powered Facebook stores is a rather slick ‘Canvas Store’ permanently located the brand’s Facebook...
You might not be able to friend Justin Timberlake or Mila Kunis on Facebook, but you can get a piece of them through Sony’s new Facebook ticketing app, with group-buy tickets for their latest movie – Friends With Benefits. The ticketing...
PSFK is the go-to resource for retail tech and their team of experts have just produced the latest edition of their excellent “The Future of Retail” report. In good freemium fashion, there’s a free 60 page summary report (embedded)...
Triumph International, the international underwear manufacturer (Triumph, Sloggi and HOM brands) has launched a Facebook fan-store offering brand fans a 10% discount on Triumph lingerie. Jeroen van Eck from Dutch e-commerce experts ISM provides an...
Speed summary of 7 top f-commerce tips in the New York Times from Doron Simovitch, co-founder and CEO of shopping search engine and Facebook e-commerce solutions provider SortPrice (running Facebook storefronts for over 1000 businesses and brands...