Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice. The infographic, based, in part, on one of our articles and...
Today, Walmart launched a Facebook app called Shopycat, which is designed to make gift giving “less stressful and more fun,” says the @Walmart Labs blog. (See the previous SCT post on the topic.) Using the app involves two steps. First...
The UK’s largest cinema chain, Odeon, has made its move into f-commerce by launching a fully-transactional Facebook app, its first, that enables movie goers to book tickets without leaving the social network, says Marketing Magazine’s...
Martha Stewart* is in a new relationship, not with a “significant other,” but with social commerce startup OpenSky.com. The reason? To share products she has hand-selected as her personal favorites and to provide guidance in their use...
So the f-commerce industry directory listing software and solution providers for deploying e-commerce on and with Facebook is now live. The purpose of the industry directory is to offer brands, retailers and other businesses a central repository of...
Since its founding in 2005, Cyber Monday has become one of the biggest shopping days of the year. Similarly, since its opening to the public in 2006, Facebook has seen enormous growth. In a post at Techcrnch, Scott Silverman, one of the Cyber Monday...
So it’s that post-turkey/thanksgiving time again when we’re not only digesting birds but also pundit predictions on what the coming year will hold for us in terms of digital trends. This year Mashable’s CEO Pete Cashmore kicked...
Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook...
Visit the Venpop website and it’s readily apparent the company’s interest lies solely with social commerce, and its approach to the sector is very straightforward. Marketing managers can sign-up, complete the Venpop set-up wizard, and in...
Brands have awakened to the fact that social media engagement is no longer optional, but an essential part of how business is done today. Since its founding in Tel Aviv, Israel in 2006, the now Mountain View, CA-based company Gigya has been on the...
Here are a couple interesting infographics that can usefully inform your social commerce efforts. Top takeouts; free shipping is hygiene factor in social commerce – it’s the pay-to-play price you have to pay, and optimise the viral...
A few years ago, my wife and I visited Hell’s Kitchen Flea Market in New York City. Hundreds of people were milling about, multiple conversations among customers were taking place all around us, and prospective buyers were dickering over price...