Klout, which bills itself as the “standard for influence,” just released a list of the season’s 10 most influential retailers based on their Klout score. Topping the list is Amazon, followed by Victoria’s Secret, JC Penney...
Incentives have always been a marketing scheme designed to attract customers and build long-term value. UK-based holding company, Tragus Group, the owner of restaurant brands like Strada, Bella Italia and Café Rouge, is encouraging customers to...
Measuring brand value has always been something of a dark art, says a Booz&Co article. Now, there is a new, easy way to make that determination using an unlikely source, Facebook. The management consulting firm created a simple formula that...
So it’s a great headline, ‘Facebook friends don’t influence each other‘ – or as Wired soundbite it, we’re immune to viral marketing. Except that it is wrong. You may be reading reports with similar headlines...
You have probably seen apps on websites that allow users to design their own car, virtually try on clothes or select fabrics for covering furniture. Shoe retailer Converse is bringing that same experience to Facebook with its Made by Facebook app...
So how do you implement successful social media campaigns? At SYZYGY, we’ve distilled some of the best practice into a simple walkthrough web app to help you deploy social media marketing campaigns that count (accompanying presentation)...
Last week, travel industry loyalty program software provider ezRez Software acquired San Francisco-based startup Topquest. That would be of little interest, except that the acquisition means the use of social media now translates into points on...
Gift recommendations from social media users are 2x as likely to result in a gift purchase than those from non-social media users. And they are 1.5x more likely to make recommendations in the first place. Those are the headline findings in the...
In a December 14 interview with Geoff Colvin, Fortune Magazine’s senior editor-at-large, Walmart CMO Stephen Quinn talked about the value social media brings to the brand. Here are some excerpts from the interview. When asked how Walmart stays...
Luxury retailer Bergdorf Goodman has become one of the first department store brands to add Google+ to its list of social media outlets, which include Facebook, Twitter and a blog. The store’s rrationale for using the channel is to provide...
As far as we know, no automobile manufacturer has yet sold a car on Facebook. In the meantime, BMW (UK) is piloting f-commerce with a new popup fan-store selling exclusive limited-edition brand merchandise for BMW customer fans, a personalised...
I love heist movies. My list of top films include everything from the 1967 western starring John Wayne and Kirk Douglas, The War Wagon, to Ocean’s Eleven, The Italian Job and even Kelly’s Heroes. The latest in this genre, Universal...