Two years ago, Facebook-centric marketing app for running social media promotions Wildfire launched Groupon-style group deals for Facebook, allowing retailers to offer group-discounts on Facebook when fans club together and buy together. W hotels...
Great report just out from consultants McKinsey – “The social economy: Unlocking value and productivity through social technologies“. (download) It’s 170 pages long, a free download, and based on in-depth analysis of usage in...
So you’ve seen the results, shares in Nasdaq-listed Facebook fell more than 10% in after-hours trading yesterday to an all time low – after having already fallen 8.5% during the day as Zynga twisted the knife and blamed Facebook for poor...
So the 83,812 Facebook fans of Heineken’s leading UK cider brand Bulmers each consume 80 bottles more per year than average (non-fan) adopters. Or £198.64 (US $308.99) more revenue per fan per year. That’s a cool $25.8 million extra...
Here are five recent innovative social commerce initiatives from around the planet spotted by the brilliant go-to resource for entrepreneurial ideas, Springwise. Proof positive that there’s more to social commerce than social plugins on e...
Houston, we have a problem. Or so it would seem. New data from IBM (with accompanying report below) shows mobile commerce in 2012 is booming – now representing 15.1% of all online sales (Q2 2012 – up from 13.2% in Q1). If e-commerce...
So social commerce startup Lyst, aggregator and curator of blog and deal content from the fashion world has just received a $5 million funding (DFJ Esprit, Venrex, Accel Partners, Alex Zubillaga). Money smartly invested we think in a world where...
Pinterest is a (burst) bubble without a viable business model. The magazine industry has a dead business model. But together, the two could combine to create next generation of profitable social commerce. That’s the conclusion we came to to...
Social media has been around long enough for most businesses to ‘get’ what social media (online media that supports social interaction and user contributions) is and why it matters (it amplifies the word-of-mouth effect). So we’re...
Here’s a free download for SCT readers; The introductory summary chapter from our latest book just out The F-Commerce Handbook – 10 Secrets for Unlocking the Sales Potential of Facebook (paper version, Kindle version) Published by McGraw...
Facebook has seen the future and its called commerce – not (only) advertising. Facebook code detective and web developer Tom Waddington (who uncovered the yet-t0-be-released native Facebook “Want” button/action in Facebook code...
Every entrepreneur’s favorite site – Springwise – the trendspotting resource for innovative new business ideas and models, has just posted about Pickie, a new online magazine that delivers personalized product catalogs for the user...