If the Selfie was the consumer buzzword of last year, then the marketing buzzword was ‘content marketing’. But a year after the hype peaked around this new spin on brand-as-publisher marketing, marketing practitioners are beginning to...
Simple mathematics tells us that content marketing is dead. Why? Well given that the volume of content on the Web is growing exponentially, doubling every few months, the amount of content out there is – to all practical intents and purposes...
What were the top 20 things that happened on the Internet in 2013 that will most impact your digital marketing strategy in 2014? Test your digital IQ with this digital art puzzle #20things: find 20 things that happened on the Internet 2013 hidden...
For digital marketers, the annual CES Vegas tech fest is less about gadgets – like the onewheel motorised skateboard that’s wobbling between cool and cringing – and more about which digital trends are getting big buck backing. So...
At the end of every year the influential Oxford English Dictionary names a new “word of of the year” based on popularity and cultural impact. And the latest contenders making it to the podium all have digital DNA – the ubiquitous...
What’s the secret to epic content marketing? Start with the smile. Start with the smile of your audience and work back from there. It sounds so simple, but so many brands get it wrong when they use an ‘interruption marketing’...
It’s that time of year again, when digital marketers turn to predicting what 2014 will hold in store for them. So here’s a round up of what the industry predicts to be the big digital marketing trends of 2014, with broad consensus on...
Wakeup call for any consumer marketing laggards who have yet to switch to a post-PC digital strategy. Consumer sales of PCs are set to fall by a precipitous 15% in 2013, according to latest figures the industry IDC tracker, the worst fall on record...
More is always better, right? Some fast facts on information overload for your delight and delectation, or for those suffering from IFS (information fatigue syndrome), another nail in your info-coffin…. Definition: When the volume of...
So here’s a speed summary of Wired magazine’s latest need-to-know tech trends for 2014: The Wired World in 2014 – just published in their must-read end-of-year special edition (in digital and dead-tree media versions). Okay so...
Speed summary of a useful research report from Microsoft (download) on our multi-screening digital lives; how we use second screens whilst watching TV – based on ethnographic research and a survey of 3586 adults in US, UK, Canada, Australia...
The flight’s not full and you can pay a little extra for the seat next to you to be empty. Smart for airlines, smart for travellers. Airlines that have signed up for Optiontown, a site selling add-on infight options for a range of (mostly)...