Whilst the web is all of a twitter over the new Twitter Page design, features and functionality (and yes it does look like Facebook), if you step back from the details you see where Twitter is headed. The new design suggests that Twitter is...
Making good on the retailing truism that “If it has a barcode, Amazon will kill you” Amazon has soft-launched a competition killer in the form of a new smart shopping wand called Dash. Simply wave the free WiFi wand at a product, and...
The tablet is turning out to be the brand’s BFF. First we learned that people are willing to pay more for products seen on a tablet (if you can manipulate them through a touch interface – endowment effect). And now research this week...
At first glance, this ‘periodic table of content marketing‘ from Chris Lake at econsultancy looks like yet more content marketing nonsense. Any approach with more than 130 moving parts is far too complicated to be useful to real humans...
Latest report from consumer trend specialists Trendwatching on ‘Heritage Heresy‘ – the rising numbers of consumers who embrace brands that play with, subvert and even explode their own heritage… Moet & Chandon, the LVMH...
The FT has published the latest edition of its brilliant The Connected Business report – which focuses on opportunities in post-plastic mobile shopping, wearable tech and big data. Here’s a speed summary of the key points for brands and...
There’s a great article on native advertising in the Guardian today (thanks Dom Waghorn) by ad thought leader Bob Garfield. The gist of the article is that although native advertising (aka sponsored content/advertorials/astroturfing) has been...
If content marketing is so great, how come brands don’t produce soap operas anymore? Soap operas are still immensely popular, and brands have heritage in producing soap operas – indeed they can claim ownership of the genre; the first...
Content marketing is the process of delivering brand value to an audience by publishing branded content designed to help or entertain in order to earn attention rather than pay for it. But how do you do content marketing? Here are 20 simple and...
Straddling the New Year we’ve seen a slew of articles on what the future of content marketing holds for us – 2014: The year content marketing finally grows up?, The Future of Content: Upcoming Trends in 2014, How brands can move beyond...
Most content marketing is vanity publishing, and content marketing agencies are the new vanity press. Vanity publishing is publishing where the publisher pays, not the audience – and where the primary reason for publishing is usually self...
So here are the top (most popular) consumer content marketing techniques used, according to the useful 2014 State of the [Content Marketing] Nation presentation from Content Marketing Institute: B2C Content Marketing 2014 benchmarks, budgets, and...