Time for a quick ethical-bypass? From Minority Report ‘pre-cogs’ to recovered memories, the BPS (British Psychological Society) has just published a wondrous list of the ten most controversial psychology experiments ever published. Many...
Here are the remaining 30 psychological nudges that will help you sell smarter from ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion psychologists Robert Cialdini and Noah Goldstein, and Steve Martin...
Here are 20 psychological nudges to get people to buy from ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion by Persuasion Science rockstars psychologists Robert Cialdini and Noah Goldstein, and...
Digital innovation is not just about technology, it’s about the people who use it. Understanding why people do the things the do is what psychology is all about, and so here’s a quick primer deck on need-to-know consumer psychology for...
So the new black in digital is ‘convenience tech‘, and the new Apple Watch is looking to become a poster-child in convenience tech for today’s ‘convenience economy’. It’s far more convenient to interact with many...
Here’s a short deck for brands looking to learn from The Ice Bucket Challenge – a form of ‘conspicuous compassion‘ – that like conspicuous consumption is all about ‘impression management’ – how we...
Okay, so why has the charity Ice Bucket Challenge* become the viral sensation of Summer 2014, recruiting over 20 million views and a million participants including celebrity pop, screen and sports stars – Lady Gaga, LeBron James, Justin...
Every marketer should take a long hard look at what Uber is doing to the legacy taxi industry. Why? Because Uber teaches marketers is that digital disruption is not really about technology at all, it’s about economics. More specifically, Uber...
An interesting study, “Why recommend a brand face-to-face but not on Facebook?” has just been published in the Journal of Consumer Psychology, looking at differences between word of mouth recommendations in social media and in person...
First impressions matter – so what if you’re about to launch a new brand or product – how do you create that all-important first impression? Well, the short answer from the psychology of first impressions is to trigger positive...
We all want the best quality bang for our buck – it’s what consumer psychologists call “value maximisation“. Value maximisation is arguably the most important, and most central concept to understanding what guides consumer...
Have you just been an unknowing subject in a massive psychological experiment run by Facebook on mass mood-control? Facebook is feeling the heat after revealing that it enrolled 689,003 Facebook users into a covert psychological experiment using...