Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès leather band you choose. So, can tech win in or with fashion...
It’s rare that psychology goes viral, but here’s a latest infographic from Business Insider that has done just that: ‘20 cognitive biases that screw up your decisions‘ (thanks to Dr Carolyn Mair of the London College of...
There’s a rather brilliant presentation and transcript for marketers interested in behavioural economics over at Evolving Economics by Jason Collins (Australia’s answer to Rory Sutherland). Jason presented “Please, not another bias...
Here’s a speed summary of Matt Watkinson’s new FT book on experience design that’s getting rave reviews – including from Rory Sutherland: The Ten Principles Behind Great Customer Experience. For digital designers, the 10...
Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work. A new study published in the Journal of Personality and Social Psychology has found that...
will.i.am says you do. The ad industry says you don’t. Skip YouTube ads, that is, when you’re prompted to do so after seeing the first five seconds of a YouTube ad (Google’s TrueView in-stream ad product). Well do you? At the wrap...
Last week I had the pleasure to present alongside the wonderful Avinash Kaushik (@avinash), a fellow fan of utility marketing (less shouting, more helping) and fellow detractor of ‘engagement’ (“engagement is not a metric...
A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand (full...
So Hollywood actress Bo Derek was right but for the wrong reasons. “Whoever said money can’t buy happiness simply didn’t know where to go shopping”– Bo Derek Could it be where you shop, not what you buy that matters? Perhaps so. A meta-analysis just...
Marketing campaigns and sales pitches designed to persuade can result in a 39% drop in intent to do business with you. That’s the finding of a new study in the medical journal Vaccine. The study looked at a campaign from the CDC (Centers for...
Does ‘brand authenticity’ matter to you? Is your brand – either the one you buy or work for – an authentic brand? And what the heck is ‘brand authenticity’ anyway? Answers are revealed in an eminently useful new 15 point...
‘Apple Watch – the watch for you?’ vs. ‘Apple Watch – the watch for you’. Which makes for more persuasive marketing copy – whether as a title selling an article, or a tagline selling a product? It all...