Generating recurring revenue, subscription-based e-commerce models are white hot right now, especially sampling boxes that help consumers discover new products. TechCrunch reports the launch of Blissmobox and BabbaBox, subscription-based sample boxes to help consumers discover delicious organic food, and parents discover educational toys for children (thanks Liad from Shoply for the heads-up). They’re BirchBox or BeachMint for ethical foodies and power parents.
An indication of just how hot the box biz is right now is the valuation of BeachMint – purveyors of fine subscription boxes for fashion jewellery and more – of $150m+. For us, the obvious BIG opportunity is to add a social layer to the box business – by systematically including sharable samples and coupons in the box, adding some celebrity curation buzz, as well as engaging subscribers as online reviewers – with unboxing reviews generating points that can be redeemed for purchase.
BOX + SOCIAL = OPPORTUNITY
Take a look at the burgeoning subscription box business – and ask yourself, could you box up your social business?
- Panty Box http://www.pantybypost.com/
- Hosiery Box http://www.hoseanna.com/
- Gift Box http://www.notanotherbill.com/
- Bake Box http://www.ledolci.co.uk/ http://www.dulcineabaking.com/
- Kid Box http://www.babbaco.com/
- Face Box (Men) http://www.breadandbutterskincare.com/
- Shave Box http://www.razwar.com/
- Beauty Box http://birchbox.com, http://glossybox.co.uk, http://loosebutton.com/
- Slumber Party in a Box http://www.girlsintelligenceagency.com/sbox.htm
- Gelati Box http://www.milkmadeicecream.com/
- Snack Box http://www.graze.com/
- Organic Box http://www.blissmobox.com/
- Fashion Box (mens) http://www.trunkclub.com/
- Briefs Box http://www.manpacks.com/
- Shoe Box http://www.shoedazzle.com
- Jewellery Box http://www.jewelmint.com/
- Card Box http://www.totapress.com/
- Tasting Box http://foodzie.com/tastingbox
- Music Box http://www.weeklyindie.com/
- Book Box http://www.justtherightbook.com/
- Juice Box http://www.pressedjuicery.com
- Soup Box http://www.soupcycle.com/
- Wine Box http://www.zagatwine.com/
- Art Box http://www.alulaeditions.com/ http://papirmasse.com/art/?cat=27
- Balm Box http://www.bonbonbalm.com/pages/club-bonbon
- Cloth Box http://www.jangneus-design.com/
- Swap Box http://www.thredup.com
- Discovery Box http://www.littlepassports.com/
- Mag Box http://www.stackmagazines.com/
Theres a nice Subscription modell in Germany called MansBox. Similar to the menshop of pantybypost!
whattttttttt????????
This business model is going to fail…because is not a sustainable model…..negative impact to the environment….money in the waste….
I have like 1 year reading every day this website and the commerce still in type cero…!!!
SOCIAL + BOX = MORE CONSUMISMO
Muchas Gracias…!!!
[…] Posted on August 16, 2011 by Paul Marsden Posted in Innovations, Insights, Trends TweetWe recently suggested the current e-commerce subscription-club trend, especially surprise boxes (panties, razors, art, […]
[…] is currently a hot area of social commerce. Have an idea for a monthly discovery box club – Japanese candy, lingerie, razors, cosmetics, or even the next Netflix, then member.ly will help you launch your online subscription club […]
[…] Marsden Posted in Case Examples, Trends TweetSurprise is what lies behind the current online subscription club craze. Subscription clubs – where you pay to receive a monthly surprise box in the mail of […]
[…] is what lies behind the current online subscription club craze. Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated […]
Great round-up, Paul. Now we just need a subscription service allowing us to sample a different sampling box each month.
;-) How very meta – or is it recursive…
[…] found classic e-shop little bit old fashioned. So when I first heard about this subscription model here I knew that’s something what I want to […]
[…] box of goodies to your door every month. We covered Candy Japan earlier in the week, and listed a host of box biz outfits last month, and now Springwise is showcasing the launch of another new box biz – […]
[…] 2. http://socialcommercetoday.com/boxing-up-social-commerce-new-hot-trend/ […]
Smart. Exactly what the 1$ shaving club did a few years ago.