A guest post at Mashable from Christian Taylor, CEO of Facebook e-commerce platform Payvment, suggests that, up to now, social commerce has been centered around relationship-based social graphs, the network of social connections an individual has...
Rounding out our list of top 10’s for the year is this post that contains the most viewed social commerce infographics for 2011 based on page views. We like using infographics and have scoured the web to find those that furnish the best...
The following is a list of the top ten most read social commerce posts during 2011 based on number of page views. To say this year has been a good one for Social Commerce Today is an understatement and we thank you, our readers, for making it so. #1...
A recent article from Financial Times (registration required) questions the ballyhoo over social commerce, especially as it pertains to Facebook. The article calls the social network a disappointment, at least where Internet entrepreneurs are...
Sears announced that it will close between 100 and 120 Sears and K-Mart stores due to lackluster holiday sales figures. One culprit being blamed is e-commerce. Two others are mobile and social technologies. According to a Forbes’ article...
If one was good, then two should be better. Perhaps that’s the thinking behind fashion retailer Oscar de la Renta’s decision to launch its second f-commerce store to sell four bangles exclusively on Facebook. (The brand launched its...
For consumers, Facebook’s Like button is a pathway to getting discounts, promotions and special offers. Marketers have a more narcissistic view, according to a new study. To paraphrase actor Sally Fields 1985 Oscar acceptance speech...
Klout, which bills itself as the “standard for influence,” just released a list of the season’s 10 most influential retailers based on their Klout score. Topping the list is Amazon, followed by Victoria’s Secret, JC Penney...
Incentives have always been a marketing scheme designed to attract customers and build long-term value. UK-based holding company, Tragus Group, the owner of restaurant brands like Strada, Bella Italia and Café Rouge, is encouraging customers to...
Measuring brand value has always been something of a dark art, says a Booz&Co article. Now, there is a new, easy way to make that determination using an unlikely source, Facebook. The management consulting firm created a simple formula that...
You have probably seen apps on websites that allow users to design their own car, virtually try on clothes or select fabrics for covering furniture. Shoe retailer Converse is bringing that same experience to Facebook with its Made by Facebook app...
Last week, travel industry loyalty program software provider ezRez Software acquired San Francisco-based startup Topquest. That would be of little interest, except that the acquisition means the use of social media now translates into points on...