So you want to sell smart with social media, then sell with a deal. Why? A deal mindset is key in social commerce because much of the value of selling with social media comes from the word of mouth effect, the referral impact of shared activity and...
Graphite is a gray, crystalline form of carbon that occurs as a mineral in some rocks. It’s also the name of the new social commerce platform from 8thBridge. 8thBridge has come a long way since it first put f-commerce on the map with the...
Mobile photo sharing app Instagram made big news earlier this month when Facebook acquired the 13 person company for a whopping $1 billion. In response, SCT editor Paul Marsden wrote a post that asked what the acquisition could mean from a social...
Nielsen’s latest Global Trust in Advertising report repeats findings from previous years – people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online...
It comes as no surprise that Titanic is one of the biggest grossing films ever. With the anniversary of the ship’s sinking coming up this Sunday and the movie’s recent release in 3D, Titanic super fans are coming out of the woodwork and also...
What is the value of a Facebook share and how does it compare to Twitter? Those are questions online event service Eventbrite asked in 2010 and came up with the following numbers: one share on Facebook equaled $2.52 and a share on Twitter equaled $0...
Pinterest is gaining ascendancy as a vital social commerce “goto” channel. For instance, Mashable is reporting that home goods store Wayfair has discovered that referrals coming from Pinterest are more likely to result in a purchase and...
Daily group-buy sites no long just offer deep discounts for the local Dennys. Now, their appeal is to consumers with expendable income – “fun money” – those who’s households average $70,000 or more, says an article at...
A recent agency survey conducted by ClickZ found that clients are spending much more heavily on social media in 2012, with some even doubling their spend over the same period last year. The big winner so far is Facebook, with clients spending the...
A successful f-commerce campaign should contain two essential elements: give Facebook fans something first and something exclusive. Oh, and perhaps a third as well – use the term “X-rated.” It’s a simple formula that Italian...
Trendy shoe brand Skechers will soon launch a rewards loyalty program to incentivize customers to write reviews in exchange for points, which can then be redeemed as discounts on future purchases. This new initiative, set to roll out in a couple of...
Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image...