In a December 14 interview with Geoff Colvin, Fortune Magazine’s senior editor-at-large, Walmart CMO Stephen Quinn talked about the value social media brings to the brand. Here are some excerpts from the interview. When asked how Walmart stays...
Luxury retailer Bergdorf Goodman has become one of the first department store brands to add Google+ to its list of social media outlets, which include Facebook, Twitter and a blog. The store’s rrationale for using the channel is to provide...
I love heist movies. My list of top films include everything from the 1967 western starring John Wayne and Kirk Douglas, The War Wagon, to Ocean’s Eleven, The Italian Job and even Kelly’s Heroes. The latest in this genre, Universal...
In this, the last of a six-part series on social commerce rules of thumb – See parts 1, 2, 3, 4 & 5 – we look at the concept of reciprocity — repaying a favor with a favor. There is one word which may serve as a rule of...
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency...
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures and the added value offered by relative scarcity. Today, I talk about following those whom you know, like and...
(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these rules of thumb to help consumers shop smarter using their social intelligence – the...
This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping psychology. Part one has to do with the social proof...
“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that is, from to time, we can all use a little help from friends in making...
If you thought social commerce was only about the exchange of goods for cash, think again. Barter site Swap.com turns that notion on its head with the introduction of a sharing economy model. Founded in 2010 and headquartered in Boston, MA, Swap.com...
Today, Walmart launched a Facebook app called Shopycat, which is designed to make gift giving “less stressful and more fun,” says the @Walmart Labs blog. (See the previous SCT post on the topic.) Using the app involves two steps. First...
The UK’s largest cinema chain, Odeon, has made its move into f-commerce by launching a fully-transactional Facebook app, its first, that enables movie goers to book tickets without leaving the social network, says Marketing Magazine’s...