You know something has gone mainstream when USA Today covers it... How brands are using social networking to reach customers. Focus is more inclusive than social commerce (fusing e-commerce with social media), covering other areas of social media...
You’ll find useful social commerce planning guide from Optaros below, the software firm powering the social commerce site Rue La La. The social commerce planning guide answers the following key question that is increasingly being asked by...
A well thought through post by Darpan Munjal on social shopping opportunities for retailers, over at the Commercewiki.com blog. The short version: Darpan sees 3 distinct social shopping opportunities – for both pure-play and clicks and mortar...
In an Omniture sponsored post, Heidi Cohen over at ClickZ has posted seven recommendations for online retailers to boost sales with social shopping. Taken together, Heidi’s recommendations provide the basis for an intelligent social shopping...
So will 2010 be the year of “social commerce”, the year when social media marketing moves beyond echo-chamber hype and settles down to become a suite of productivity tools to help online buyers buy and online sellers sell? Well, social...
Interesting post by David Armano over at Harvard Business Publishing, on six near term 2010 trends in social media (it’s that time of year again) 1. Social media begins to look less social (more emphasis on filtering out than connecting in) 2...
A new ad agency, Victors & Spoils, has just launched – an open outsourcing/crowdsourcing/cloudsourcing platform that will run open outsourcing prize contests to generate marketing creative. No indication yet as to whether Victor and...
So you need to justify social media marketing investment? According to econsultancy, it’s still all about the big “E” – Engagement, and the good folks have listed 35 engagement metrics for you, to choose from/creatively...
Fruugo, the social shopping European marketplace has received lifeline funding, estimated at €1m, Techcrunch reports. Fruugo is a Finnish startup and a strange beast; it’s like a mini-Amazon for European countries without Amazon –...
You have to hand it to Best Buy, they are trail blazing in the social media space. A Social Suggestion Board over at Best Buy IdeaX, a Twitter powered pre-sales and customer support service over at Twelpforce, and now a social commerce web...
What is “social commerce?” A helpful 45 second video primer from they guys over at Powered (below). The best bit? “Social commerce is better for brands than social networking because social networking is about people connecting...
Barbie may have fat ankles (“cankles“), according to boot maker Christian Leboutin, and be scheduled for imminent plastic surgery (literally) so she can fit into the latest Louboutins, but that has not stopped Mattel from launching a...