Social Shopping portal ThisNext has just snapped up rival StyleHive, a few days after securing $1.2m funding. The celebrity fashion-led StyleHive could add some Glitterati fun to the functional but dry style of ThisNext – increasing...
Investment is pouring into social commerce, the fusion of social media with e-commerce: Over $90m in the last sixty days… Social Shopping site ThisNext has raised a further $1.2m funding (total funding just under $9m) (Jan 29, 2010) Social...
The Economist’s journal Intelligent Life has published an interesting article (archived below) on social commerce (focusing on user ratings and reviews), by Booker Prize shortlist author Linda Grant. Our top takeouts/thoughts: User ratings and...
So it’s still January which means we are still allowed to talk about trends for the coming year. Shiv Singh, VP Social Media at Publicis-Razorfish, author of Social Media Marketing, and along with Jeremiah Owyang one of the smartest brains in...
YouTube launched its new interface today. And, shock-horror – it has ditched user ratings, a core component of social media and social commerce. You can ‘heart’ stuff and you can ‘bury’ stuff – but you can no...
So Time Inc, subsidiary of Time Warner and publisher of InStyle magazine has purchased Stylefeeder, the social shopping portal. Smart. Two reasons. First, the widely forecast demise of dead tree media is accelerating – as the grim newspaper...
The breadth of social commerce solutions available combined with their fast evolving nature can make starting out with social commerce daunting. And with most businesses engaged with social commerce at an early experimental phase, running tests to...
Just incase anyone was wondering if Facebook was serious about transforming itself into a social commerce platform, the world’s favourite social networking platform is on a recruitment drive to recruit a team of Payment Operations Strategists...
So to round off 2009, the year of the realtime web, here are the top 10 social commerce highlights that captured our attention. 1 / 1-800-Flowers Claims First Retail Transaction Inside Facebook – at 11:50 am EST on July 8, 2009 1-800 Flowers...
With social media marketers increasingly seeking to monetize their efforts, the social commerce toolbox is growing. And it can be difficult to keep up with what’s out there. So here’s our attempt to organize social commerce into six...
It has become fashionable to knock social media marketing, the promotion of goods and services using social media. For example, BusinessWeek last week published an article likening social media marketing to snake oil, adding to the dodgy image of...
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect...